Growth Marketing Manager

Job Overview

We are seeking a Growth Marketing Manager to lead brand development, own our D2C website experience, and build a lead generation program that drives real, measurable business growth. This is a strategic, growth-first role . Day-to-day marketplace listing management and retail media advertising on Amazon, Home Depot, Lowe's, and Wayfair remain with the account management team; this role focuses on the brand, the D2C website, and the demand generation engine that turns visibility into revenue. You will work closely with leadership to identify new growth opportunities and turn marketing into a direct driver of business development, not just a support function.

Key Responsibilities

Brand Development & Strategy

• Own brand strategy, voice, and visual identity across every customer touchpoint, website, social, email, paid, and print.
• Develop a brand positioning strategy that differentiates each of its product lines in a crowded market.
• Ensure brand consistency across all channels and hold internal teams and vendors accountable to brand standards.
• Identify and build partnerships with influencers, designers, architects, and home improvement companies to expand brand reach and credibility.

D2C Website Ownership & Conversion Optimization

• Own the full D2C website experience end to end, landing pages, product pages, checkout flow, and onsite messaging.
• Partner with design, development, and/or agency partners to plan, brief, and ship new pages, campaigns, and site features.
• Run structured A/B and multivariate tests on copy, layout, offers, and funnels to continuously improve conversion rate and average order value.
• Ensure the D2C experience is fast, mobile-optimized, and consistent with brand identity.

Lead Generation & Demand Generation Program

• Build and own a full-funnel lead generation program, paid, organic, email/SMS, content, and any other channel that drives qualified demand.
• Set and own targets for lead volume, cost per lead, and lead-to-customer conversion; report on performance regularly to leadership.
• Build and manage email/SMS lifecycle programs (e.g., Klaviyo) to nurture leads and drive repeat purchase and customer lifetime value.
• Continuously test new channels and tactics for generating demand, and scale what works.

Business Development & Growth Strategy

• Partner directly with leadership to identify new growth opportunities, new customer segments, channels, or offerings, and translate them into marketing strategy.
• Tie marketing activity directly to business growth targets, not just campaign-level metrics; report on marketing's contribution to overall revenue growth.
• Conduct market research and competitive analysis to inform brand positioning, product marketing, and growth strategy.
• Partner with the account management team on Amazon, Home Depot, Lowe's, and Wayfair initiatives to ensure brand and campaign consistency, day-to-day marketplace listing management and retail media advertising remain owned by account management.

Content, Sales Enablement & Team Leadership

• Oversee creation of high-quality marketing content (website, social, email, digital ads, print) that supports brand and lead-gen goals.
• Work with the sales team to create marketing collateral and materials that support the sales process.
• Lead and mentor marketing team members, ensuring alignment with company growth objectives.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with at least 2 years in a managerial or strategic brand/growth role, preferably in the home goods, luxury, or design industry.
• Proven track record of building and scaling a lead generation or demand generation program, with clear ownership of lead volume, cost per lead, and conversion metrics.
• Hands-on experience owning a D2C website and driving conversion rate optimization (e.g., Shopify, Magento, WooCommerce).
• Strong brand strategy and positioning skills, with the ability to translate brand vision into consistent execution across channels.
• Strong understanding of digital marketing, SEO, SEM, social media, and analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Experience managing marketing budgets and reporting on ROI and business impact, not just campaign metrics.
• Creative and strategic thinker with excellent written and verbal communication skills.
• Ability to collaborate effectively with leadership, cross-functional teams (including account management), and external partners.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Preferred Qualifications

• Experience in the luxury product sector, particularly in home décor, fixtures, or bath products.
• Prior experience in a business development or growth-strategy capacity, beyond traditional marketing execution.
• Experience with marketing automation tools (e.g., Klaviyo), CRM systems, and customer journey optimization.
• Familiarity with CRO and analytics tools such as Hotjar, Optimizely, or Google Optimize.
• Basic HTML/CSS or no-code website editing skills.
• A passion for innovation and staying up to date with industry and growth-marketing trends.

Key Metrics You'll Own

• D2C website conversion rate, average order value, and site traffic growth.
• Lead volume, cost per lead, and lead-to-customer conversion rate.
• Brand health and consistency across channels (qualitative and, where possible, measurable).
• Marketing-sourced revenue and contribution to overall business growth targets.

Pay: $90,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Work Location: In person