The Challenge
Retake is a $40M ARR AI photo app with 35M+ downloads scaling globally. You'll own end-to-end growth strategy across Meta, TikTok, and Google-blending creative testing with hard data to reach millions monthly.
Your Mission
Launch and optimize 3-5 new paid social campaigns across Meta and TikTok with clear ROAS targets (3.0x+)
Build comprehensive growth dashboards tracking CAC, LTV, and creative performance across all channels
Establish creative testing framework: A/B test 10+ ad concepts monthly to identify top-performing hooks
Partner with product and design teams to map user behavior insights into paid campaign messaging
Scale top-performing campaigns to 2-3x monthly spend while maintaining or improving ROAS
Launch on 2+ emerging platforms (TikTok Shop, Reels, YouTube Shorts) with documented playbooks
Grow global user acquisition by 30%+ through optimized channel mix and creative iteration
Build predictive models identifying which creative elements, audiences, and platforms drive highest LTV cohorts
KPIs You'll Own
Cost Per Install (CPI)
Track paid acquisition cost across all channels; target decreasing CPI through creative and audience optimization.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent; maintain 3.0x+ minimum threshold for scaling.
Lifetime Value (LTV)
Calculate user revenue over lifetime; optimize for LTV:CAC ratio above 3:1.
Creative Performance Score
Internal metric tracking CTR, engagement rate, and conversion rate by ad creative; identify winners for scaling.
Tools & Stack
Your Team
Your Manager
Head of Growth (assumed; not explicitly stated)
Current Team
Designers, copywriters, product team, data team (cross-functional collaboration expected)
New role-expansion of growth function
The Package
Salary
$65K-$85K base
Remote
On-site in Barcelona (paid relocation provided from Paris)
Benefits & Perks
Company Intelligence
Retake (Codeway Group) is a $40M ARR AI photo editing app with 35M+ downloads, redefining beauty standards in digital creativity. Part of Codeway-a European consumer app powerhouse crossing $300M revenue across AI, wellness, learning, and productivity products-with an in-house AI model competitors can't match.
Customers
35M+ downloads, global user base across all markets
Culture
Innovative, data-driven, fast-paced; values fearless experimentation, cross-functional collaboration, and continuous learning
Is This Role For You?
- You've run 2+ years of performance marketing campaigns on Meta, TikTok, or Google Ads with proven ROAS results
- You obsess over data but aren't afraid to test wild creative ideas; you treat every campaign as a learning experiment
- You thrive in fast-moving teams where you own strategy AND execution; you don't wait for perfection before shipping
- You're curious about AI tools and how to use them to scale your own productivity and decision-making
- You want to see massive scale: 35M+ users, $40M ARR, global reach-real growth, real impact
- You've only done brand or top-of-funnel marketing; this role demands hard ROI accountability and optimization daily
- You prefer stability and predictable processes; Codeway moves fast and expects rapid iteration and constant testing
- You're not genuinely excited about AI, beauty tech, or consumer apps; passion for the category matters here
- You're uncomfortable relocating to Barcelona from Paris or need remote flexibility; this is on-site
Interview Process
Initial screening
Hiring manager evaluates background, paid media experience, and growth mindset (15-20 min)
Case study / Portfolio review
Walk through 2-3 campaigns you've run: creative strategy, data decisions, optimization learnings, and ROAS achieved
Collaboration round
Cross-functional conversation with product, design, or data team to assess communication and strategic thinking
Leadership conversation
Final round with Head of Growth or VP; discussion of growth strategy, team fit, and long-term vision
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.