The Challenge
99 (part of DiDi) is looking for a Marketing Manager to own key account partnerships for 99Food—building co-branded campaigns and exclusive deals with top restaurant brands. You'll drive measurable growth by orchestrating cross-functional teams and negotiating high-impact promotions that move the needle on both partner success and platform metrics.
Your Mission
Map and audit current top 10-15 key account brand partnerships; identify co-marketing opportunities and gaps in campaign coordination
Launch 2-3 pilot co-branded campaigns with strategic restaurant partners, measuring ROAS and order lift against baseline
Establish rhythm of bi-weekly alignment meetings with KA brand marketing teams; document playbook for campaign approval workflows
Build partnership-focused dashboard tracking order growth, promo performance, and R-Burn by account; present findings to Growth Ops
Execute full co-branded promo calendar for H1/H2 with 5+ key accounts; hit agreed-upon order volume and engagement KPIs
Scale successful pilot campaigns into repeatable playbooks; document 3-4 high-performing campaign templates for future use
Negotiate and close 2-3 new exclusive partnership deals (category exclusivity, co-marketing budgets, or performance incentives)
Reduce campaign turnaround time by 30% through streamlined cross-functional workflows (social, creative, commercial teams)
KPIs You'll Own
ROAS by Partner
Return on ad spend for co-branded campaigns per key account; tracks efficiency of promotional investment and guides budget allocation.
Order Growth Rate (KA Segment)
Sequential month-over-month order growth attributed to key account partnerships; isolates impact of partnership initiatives from organic growth.
R-Burn & Promo Performance
Promotional discount spend and its impact on customer acquisition cost and lifetime value; optimized to maximize unit economics.
Campaign Turnaround Time
Days from brief to launch for co-branded campaigns; tracks operational efficiency and ability to capitalize on time-sensitive opportunities.
Partner NPS / Retention
Net Promoter Score or retention rate of key account partnerships; measures satisfaction and likelihood to renew or expand collaboration.
Tools & Stack
Your Team
Your Manager
Not specified (likely 99Food Marketing Lead or VP)
Current Team
Cross-functional: social media, creative, commercial/sales, Growth Ops, Lifecycle, Brand, BI teams
New or backfill—not specified
The Package
Salary
$85K-$120K base
Remote
On-site in Greater São Paulo Area
Benefits & Perks
Company Intelligence
99 is a Brazilian mobility and delivery platform (part of DiDi Global since 2018) offering ride-sharing via 99 and digital payments via 99Pay. The company operates in 12+ countries and prioritizes creating value for users, communities, and society—with a focus on innovation in sustainability, safety, and AI.
Founded
2018
Culture
Fast-paced, collaborative, respect-driven. Values diverse experiences, failing quickly, and learning. Mission-oriented around making mobility and payments accessible.
Is This Role For You?
- You've managed 5+ years in marketing or partnerships—ideally food, retail, or e-commerce—and have concrete examples of co-branded campaigns
- You're comfortable negotiating and influencing senior stakeholders (brand CMOs, restaurant operators) without formal authority
- You obsess over metrics: ROAS, order growth, promo efficiency—and can translate data into strategy and playbooks
- You thrive in fast-moving, matrix-heavy environments where you're coordinating across social, creative, commercial, and data teams
- You speak Portuguese (Brazilian) fluently or near-fluently; on-site in São Paulo isn't a hardship
- You need remote flexibility or are based outside Greater São Paulo—this role is firmly on-site
- You lack hands-on partnership or account management experience; this isn't a brand-only or creative-only role
- You're uncomfortable with ambiguity or changing priorities; scaling a partnership function requires rapid iteration and pivoting
Interview Process
Screening Call
Recruiter validates background in partnerships/marketing, portfolio of co-branded campaigns, and interest in food/mobility space.
Case Study / Work Sample
Walk through a past co-marketing campaign you led—strategy, cross-functional coordination, results, and what you'd do differently.
Hiring Manager Interview
Deep dive on KA management experience, stakeholder influence, data literacy, and vision for 99Food partnerships strategy.
Cross-Functional Panel
Meet with Growth, Commercial, and Creative leads to assess collaboration style and ability to align competing priorities.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.