Director of Demand Generation

Accountabilities

In this role, you will own end-to-end demand generation performance across client portfolios, combining strategic planning, campaign execution, and client leadership to drive measurable business outcomes.

• Own client accounts end-to-end and serve as the primary strategic and operational point of contact

• Lead recurring client meetings to review performance, align on strategy, and drive optimization decisions

• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking

• Manage budgets, targeting, bidding strategies, and creative testing to achieve cost-per-appointment goals

• Develop ad copy, messaging frameworks, hooks, and video sales letter scripts tailored to financial audiences

• Oversee tracking infrastructure including pixels, conversion events, and automation integrations

• Diagnose underperforming campaigns and implement performance improvement strategies

• Collaborate with creative and technical teams to ensure seamless execution across campaigns

Requirements This role requires a strong blend of performance marketing expertise, client management capability, and strategic thinking, with a proven ability to drive measurable outcomes in fast-paced environments.

• 5+ years of experience in paid media, with deep expertise in Meta advertising and performance marketing

• Proven success managing multiple client accounts and delivering consistent performance results

• Strong copywriting and messaging skills, including experience writing ads and conversion-focused scripts

• Experience with conversion tracking, pixels, analytics tools, and basic marketing automation systems

• Strong analytical skills with the ability to translate data into actionable optimization strategies

• Excellent communication skills with the ability to present performance insights to non-technical stakeholders

• High ownership mindset with strong problem-solving and execution discipline

• Experience in lead generation, appointment-setting funnels, or high-ticket services is highly preferred

Benefits

• Paid Time Off (vacation, sick leave, and public holidays)

• Training and professional development opportunities

• Remote work flexibility

• Flexible schedule

• Performance-based bonus opportunities

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1