Demand Generation Specialist

Accountabilities:

• Design and execute integrated demand generation campaigns across digital, email, paid media, webinars, events, and content syndication channels to drive pipeline growth.

• Support account-based marketing initiatives targeting high-value accounts across key segments and regions.

• Analyze campaign performance, funnel metrics, and engagement data to identify trends and optimize conversion outcomes across the buyer journey.

• Collaborate with Sales and Marketing Operations teams to support lead management processes, attribution modeling, and reporting accuracy.

• Monitor KPIs and dashboards to evaluate campaign effectiveness and recommend data-driven improvements.

• Coordinate execution across internal stakeholders and external vendors to ensure timely delivery and alignment with go-to-market priorities.

• Support planning and execution of virtual and in-person events aimed at driving engagement and opportunity creation.

• Contribute to nurture programs, webinars, executive engagement initiatives, and customer advocacy activities to strengthen relationships and retention.

• Identify opportunities to improve campaign processes, targeting strategies, messaging effectiveness, and operational efficiency.

• Manage day-to-day relationships with agencies and vendors, supporting budget alignment and campaign delivery execution.

Requirements:

• 4+ years of experience in B2B demand generation, digital marketing, or campaign management within SaaS, technology, or related industries.

• Proven experience executing multi-channel marketing campaigns that drive pipeline growth and customer engagement.

• Strong understanding of lead lifecycle management, funnel optimization, and campaign performance measurement.

• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Demandbase, Google Analytics, or similar tools.

• Ability to analyze marketing data and translate insights into actionable optimization strategies.

• Experience working with account-based marketing strategies and buyer journey engagement models.

• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.

• Excellent communication skills with the ability to present data, insights, and recommendations clearly to stakeholders.

• Experience coordinating with agencies, vendors, and cross-functional marketing teams is highly valuable.

• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.

Benefits:

• Competitive compensation aligned with experience and market benchmarks.

• Flexible work arrangements, including remote or hybrid options depending on location.

• Opportunity to work on global, multi-channel demand generation programs with measurable business impact.

• Exposure to modern marketing technology stacks including CRM, marketing automation, and ABM platforms.

• Collaborative, cross-functional environment working closely with Sales, Product Marketing, and Operations teams.

• Strong focus on professional development and skill-building in B2B SaaS marketing.

• Opportunity to directly influence pipeline growth and go-to-market performance.

• Standard benefits package including healthcare, PTO, and other employer-provided benefits (eligibility dependent).

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1