Marketing Manager - Demand Generation

Accountabilities

• Develop and execute end-to-end demand generation strategies aimed at increasing qualified leads, pipeline growth, and overall revenue impact.

• Plan, launch, and optimize paid acquisition campaigns across platforms such as Google Ads, LinkedIn, Meta, and other digital channels.

• Manage email marketing, lead nurturing workflows, and marketing automation sequences to improve engagement and conversion rates.

• Collaborate closely with sales teams to enhance lead quality, improve handover processes, and drive revenue alignment.

• Track, analyze, and report on campaign performance using analytics tools, providing actionable insights and optimization recommendations.

• Lead webinars, content, and event marketing initiatives to support brand awareness and demand generation goals.

• Optimize landing pages, funnels, and conversion paths through testing, experimentation, and data-driven improvements.

• Manage CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar tools.

• Conduct audience segmentation, A/B testing, and ongoing experimentation to maximize ROI and campaign performance.

• Stay current with industry trends and best practices in B2B marketing, growth marketing, and demand generation.

Requirements

• 3+ years of experience in demand generation, growth marketing, digital marketing, or B2B marketing roles.

• Proven success in generating qualified leads and driving measurable pipeline growth in fast-paced environments.

• Strong knowledge of paid media, email marketing, conversion optimization, and funnel performance strategies.

• Hands-on experience with CRM and marketing automation tools such as HubSpot, Salesforce, Pardot, or Marketo.

• Strong analytical skills with experience using Google Analytics, reporting dashboards, and attribution tools.

• Excellent communication, collaboration, and project management skills.

• Ability to work independently in a remote environment while coordinating effectively with cross-functional teams.

• Experience in SaaS, tech, startups, or digital agencies is highly desirable.

• Familiarity with SEO, content marketing, and outbound marketing strategies is a strong plus.

Benefits

• 💰 Competitive salary based on experience and expertise.

• 🌎 Fully remote work setup.

• 🚀 Opportunity to work with high-growth global companies and innovative teams.

• 📈 Clear opportunities for career progression and leadership development.

• 🎯 Work on high-impact campaigns that directly contribute to business growth.

• 🧠 Access to ongoing learning, mentorship, and professional development resources.

• 🤝 Collaborative, international, and performance-driven team culture.

• 🏆 Recognition-driven environment with strong focus on results and impact.

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