The Challenge
CYGNVS is a fast-scaling cyber crisis platform that's hit product-market fit and is now racing to build its growth engine. You'll own the entire demand generation strategy and execution across paid, owned, and partner channels-turning experimentation into repeatable, revenue-driving programs.
Your Mission
Audit current demand generation efforts, establish baseline metrics, and define your tech stack (HubSpot, paid channels, attribution)
Launch optimized Google Ads and LinkedIn Ads campaigns targeting their ICP with clear SLAs for MQL cost and quality
Partner with Sales to define lead scoring, qualification standards, and build your first attribution model across touchpoints
Establish monthly reporting cadence with forecasting and ROI measurement across all channels
Scale pipeline contribution from demand gen by 40%+ through optimized funnel performance and multi-channel campaigns
Build and operationalize 2-3 strategic partner programs and digital events that drive qualified leads and brand awareness
Document playbooks and repeatable processes for campaign execution, lead nurturing, and optimization as you scale the team
Achieve cost-per-SQL targets and demonstrate clear ROI on paid spend that informs next year's budget planning
KPIs You'll Own
Pipeline Generated
Total qualified pipeline dollars sourced from demand gen campaigns, tracked monthly against quota
Cost Per MQL / SQL
Blended acquisition cost across all channels; measured against targets and optimized ruthlessly
Conversion Rate by Stage
MQL-to-SQL and SQL-to-closed-won rates to identify funnel bottlenecks and optimize messaging
CAC Payback Period
Months to recover customer acquisition cost; indicates marketing efficiency and program sustainability
Campaign ROI
Return on ad spend and marketing investment; primary driver for budget allocation decisions
Tools & Stack
Your Team
Your Manager
VP Sales or Chief Revenue Officer (implied)
Current Team
Early-stage demand gen team; likely solo or small crew
Building demand gen function from ground up; Director-level role
The Package
Salary
$200K-$240K base
Equity
Likely equity package (standard for seed-stage startup, not specified)
Remote
Remote-friendly but requires frequent in-person meetings in San Francisco Bay Area; must reside in Bay Area
Benefits & Perks
Company Intelligence
CYGNVS is a purpose-built cyber crisis platform founded in 2020 that helps organizations prepare, practice, and respond to cyber incidents. They've achieved product-market fit and are now scaling rapidly with a dynamic, global team focused on building cutting-edge security solutions.
Founded
2020
Culture
Blend of productivity and enjoyment; prioritizes employee growth and high-achievement teams
Is This Role For You?
- You've scaled demand gen programs at B2B startups and own both strategy AND execution-no theorists here
- You're fluent in HubSpot, Google Ads, LinkedIn Ads, and can read attribution data like it's English
- You thrive in ambiguity, move fast, and turn experiments into repeatable playbooks that scale
- You partner closely with sales teams, care about lead quality over vanity metrics, and measure everything
- You're energized by cybersecurity or enterprise tech and want equity upside in a scaling company
- You need 100% remote or can't commit to frequent Bay Area office time-this role requires in-person collaboration
- You're a strategist-only and uncomfortable with hands-on campaign management, reporting, and optimization
- You haven't worked in startup environments or prefer large orgs with established demand gen infrastructure
- You're uncomfortable with ambiguity, lack of process, or building demand generation from the ground up
Interview Process
Initial Conversation
Phone/video with hiring manager; discuss demand gen philosophy, startup experience, and CYGNVS fit
Case Study or Strategy
Walk through a past campaign: your approach, tools, metrics, and how you optimized it
Technical Deep Dive
HubSpot expertise, paid platform experience, funnel optimization, and attribution understanding
Cross-Functional Meetings
Conversations with Sales, Business Development, and possibly CEO to assess partnership capability
Final Round
Offer discussion; equity, compensation, and 90-day plan alignment
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for demand generation jobs
Weekly email. Unsubscribe in one click.
More like this
Offres du même type
[Job-28760] B2B Demand Generation Manager
Ciandt • San Francisco, CA
Demand Generation Marketing Manager
Nitra • New York, New York, USA
Demand Generation & Acquisition Specialist
Idt • Tri State Area
Marketing Manager - Demand Generation
Jobgether • South Africa
Context
About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.