Digital Marketing Manager | Full-Time | Mobile Arena

Oak View Group

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.

Position Summary

The

Digital Marketing Manager

is responsible for owning and executing the digital marketing strategy across Oak View Group’s Mobile, Alabama properties. This role manages the venues’ full digital footprint—including email marketing, social media, websites, and digital content—to drive ticket sales, grow audience engagement, and strengthen brand presence.

This role pays an annual salary of $55,000-$65,000

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until May 8, 2026.

About The Venue

Oak View Group proudly operates three key entertainment venues in downtown Mobile: The new

Mobile Arena

, the Mobile Convention Center, and the historic Saenger Theatre. Together, these venues host a diverse lineup of concerts, conferences, community celebrations, and cultural programming that welcome hundreds of thousands of guests each year and drive Mobile’s growing entertainment landscape.

Responsibilities

• Own and manage the full digital footprint for OVG’s Mobile, Alabama properties, including email marketing, social media channels, venue websites, and other digital assets
• Develop and execute digital marketing campaigns that support concerts, shows, and events, with a strong focus on driving ticket sales and audience growth
• Lead email marketing strategy and execution through Ticketmaster CRM tools, including campaign creation, segmentation, and list growth initiatives
• Build, deploy, and maintain email templates and automated campaigns to support on-sale announcements, event reminders, and promotional initiatives
• Manage organic social media strategy, including content planning, scheduling, publishing, and real-time engagement during key events
• Develop and maintain a consistent brand voice across all digital platforms while tailoring messaging to specific venues, events, and audiences
• Oversee venue website content management systems (CMS), ensuring accurate, timely updates for event listings, on-sales, promotions, and venue information
• Collaborate with promoters, tour marketers, and internal teams to ensure digital campaigns align with tour requirements and overall marketing strategies
• Capture and curate engaging digital content throughout the year, including event-day content, behind-the-scenes moments, and promotional assets
• Analyze digital performance metrics across email, social, and web platforms, and adjust strategies based on insights, trends, and campaign performance
• Collaborate with internal teams to support digital activations tied to promotional partnerships and venue initiatives
• Research and stay current on digital marketing trends, platform updates, and best practices within live entertainment and venue marketing
• Support marketing team with artist on-site experience through activations and creative interactions
• Support cross-promotional opportunities across Mobile properties as needed
• Serve as on-site marketing representative for designated events, supporting real-time digital coverage and promotional needs
• Assist with additional marketing projects and duties as assigned
• Other duties and responsibilities as assigned.

Qualifications

4-year degree preferred

Marketing experience—minimum of 3-5 years in digital marketing, email marketing, or related roles

Experience in live entertainment, venue marketing, sports, or hospitality preferred

Ability to prioritize and meet deadlines

Excellent organizational skills and attention to detail

Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks

Bachelor’s degree from an accredited college or university or equivalent work experiences

Ability to work nights, all events, weekends, events and holidays as required

Minimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or overnight stays for one or more nights.

Must be able to work a flexible schedule inclusive of weekends, nights, and holidays.

Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, and extensive walking through the building, including inclines and stairs.

Computer And Technology Skills

• Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint and MS Outlook)
• Proficiency in Adobe Creative Cloud applications
• Knowledge of website design
• Knowledge of CRM software
• Demonstrated skills in graphic design

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our

people

, improves our

service

, and raises our

excellence

. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.