Marketing QA and Research Analyst

Accountabilities:

In this role, you will oversee the quality, accuracy, and effectiveness of all marketing communications while also contributing to research initiatives that guide strategic decisions and optimize player engagement.

• Establish and enforce QA standards for all marketing communications across email, SMS, push notifications, in-app messaging, and web campaigns

• Review and validate creative assets, copy, and campaign builds to ensure accuracy, consistency, and alignment with brand and regulatory requirements

• Lead end-to-end campaign setup processes, coordinating across marketing, creative, and technical teams

• Act as the subject matter expert for player-facing marketing content, ensuring clarity, usability, and consistency across all touchpoints

• Design and implement testing strategies to improve campaign performance and optimize engagement outcomes

• Conduct player, market, and product research to identify behavioral trends and growth opportunities

• Analyze campaign performance, player behavior, and market data to generate actionable insights

• Develop clear, high-quality research reports and executive-ready recommendations for stakeholders

• Support segmentation, targeting, and retention strategy development through data-driven insights

• Collaborate cross-functionally to ensure insights are translated into effective marketing and product improvements

Requirements: The ideal candidate combines strong attention to detail with analytical capability and experience in marketing operations, QA, or data-driven research within digital or regulated environments.

• 3-5+ years of marketing experience, with 5-8+ years in QA, data analytics, research, or related fields

• Experience in digital marketing operations, campaign management, or quality assurance workflows

• Strong analytical skills with the ability to interpret player behavior, campaign performance, and market trends

• Excellent attention to detail and a proven ability to maintain high standards of accuracy and consistency

• Experience working with cross-functional teams in fast-paced, collaborative environments

• Strong written and verbal communication skills, with ability to produce clear, executive-ready insights

• Ability to manage multiple priorities, work independently, and adapt quickly to changing requirements

• Experience in online gaming, lottery, or other regulated digital industries is a strong asset

• Familiarity with testing methodologies and optimization practices for marketing campaigns

• Strong organizational skills and a proactive, problem-solving mindset

Benefits:

• Comprehensive health, dental, and vision insurance coverage

• Life insurance and accidental death & dismemberment (AD&D) coverage

• Paid vacation, personal time, and wellness days

• Fully remote work flexibility within Canada and the U.S. (Canada preferred)

• Company-provided laptop and mobile device

• Employee assistance and wellness support programs

• Career development opportunities, including ongoing training and leadership development programs

• Quarterly profit-sharing program (eligibility after qualifying service period)

• Fully paid parental leave program

• Exposure to a highly innovative and fast-growing digital gaming industry.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1