Email Marketing Manager

Work Model: 100% Remote Job Type: Full-Time Contract Type: Independent Contractor Compensation: COP 7,000,000, 8,500,000/month

About the Role

We are looking for a strategic, creative, and technically skilled Email Marketing Manager to take ownership of a key marketing channel for a global organization in the education and wellness space.

In this role, you will own the development, execution, and continuous optimization of the email marketing strategy, with a strong focus on enrollment, engagement, conversion, and retention.

The ideal candidate combines strong lifecycle marketing expertise with technical knowledge of marketing automation, CRM platforms, segmentation, A/B testing, personalization, and email performance analytics.

Key Responsibilities

• Develop, execute, and continuously optimize email marketing strategies for prospects and existing customers.
• Own email campaigns end-to-end, from planning and segmentation through execution, analysis, and optimization.
• Manage and segment email lists based on customer demographics, preferences, and behavior.
• Collaborate with creative teams to develop compelling email copy, visuals, and calls to action.
• Provide direction for responsive email templates across devices and browsers.
• Build and optimize automated email flows and customer journeys, including targeting, messaging, frequency, timing, and journey length.
• Develop and execute A/B testing initiatives to improve campaign effectiveness.
• Monitor and analyze key email KPIs, including deliverability, open rates, click-through rates, conversions, and ROI.
• Translate campaign performance data into actionable insights and recommendations.
• Stay current with email marketing trends, technologies, and best practices.

Requirements

Required Qualifications

• 5+ years of hands-on Email Marketing experience, ideally as an Email Marketing Specialist or Email Marketing Manager.
• Strong experience with conversion-focused and lifecycle email marketing.
• Bachelor's degree in Marketing, Communications, or a related field, OR 7+ years of marketing experience.
• C1-C2 professional English proficiency, both written and verbal.
• Strong experience with Marketing Automation and CRM platforms.
• Hands-on experience building workflows, triggers, segmentation, and automated customer journeys.
• Proven experience generating and converting leads through email campaigns, including nurturing and conversion optimization.
• Strong analytical skills with the ability to interpret campaign performance and communicate insights to leadership.
• Understanding of email deliverability, list hygiene, CAN-SPAM, and GDPR.
• Experience with Email Service Providers (ESPs), ideally Klaviyo.
• Familiarity with HTML and CSS for email template customization.
• Hands-on experience with A/B testing.
• Experience with email personalization and dynamic content strategies.
• Excellent written communication and attention to detail.

Preferred Qualifications

• Experience within the online education industry or with high-consideration products.
• Experience working remotely in fast-paced, deadline-driven environments.
• Strong cross-functional collaboration skills.
• Excellent copy-editing capabilities for email marketing content.
• Experience using AI-powered predictive personalization within email marketing platforms.
• Relevant email marketing or digital marketing certifications.

What We're Looking For

We're looking for more than someone who simply executes email campaigns. The ideal candidate can own email as a strategic growth channel, understand customer behavior, develop lifecycle journeys, and continuously improve results through data and experimentation.

You should be equally comfortable working with creative content and copy as you are analyzing performance metrics, configuring automation workflows, managing segmentation, and identifying opportunities to improve conversion and retention.

What We Offer

• 100% remote work.
• Full-time opportunity.
• Ownership of a key digital marketing channel.
• Opportunity to work on sophisticated lifecycle and conversion-focused email strategies.
• Cross-functional collaboration with marketing and creative teams.
• Opportunity to incorporate experimentation, personalization, automation, and AI into email marketing initiatives.

Compensation

• COP 7,000,000, 8,500,000 per month
• Contract Type: Independent Contractor
• Full-Time
• 100% Remote

If you're an experienced email marketer who combines strategic thinking, creativity, technical expertise, and a strong testing-and-learning mindset, we'd love to hear from you.

Apply through this link: https://remoteandtalent.com/post/detailJob/email-marketing-manager-institute-for-integrative-nutrition-7948?rf=referer-fabio-seb-6344682036

Job Type: Full-time

Application Question(s):

• What is your salary expectation for this position? (In COP/month please)
• Please share your Linkedin profile so we can validate the experience showed in your CV

Work Location: Remote