The Challenge
Avail is the fastest-growing rental management platform backed by Realtor.com's scale. You'll own CRM strategy that connects product moments to customer retention-building transactional and promotional campaigns that directly drive renewals and upsells.
Your Mission
Audit and map all critical product moment emails (onboarding, renewal, upgrades); identify gaps and quick-win optimization opportunities
Execute 2-3 GTM email campaigns for upcoming feature launches with documented performance vs. baseline
Establish email performance baseline dashboard (open rates, CTR, conversion, deliverability) and weekly reporting cadence
Document cross-team workflows (Product/Design/Engineering/Marketing) and identify 3 process blockers to resolve
Design and launch 2 A/B test programs; implement 1-2 high-impact segmentation strategies increasing CTR by 10%+
Build 3+ automated email journeys triggered by product behaviors (e.g., feature adoption, renewal windows, churn signals)
Establish CRM-to-Paid retargeting workflows; document lift in conversion from coordinated campaigns
Own end-to-end launch playbook for next major product feature, managing timelines across 4+ cross-functional stakeholders
KPIs You'll Own
Email Open Rate
Track baseline performance and improvements from subject line tests, segmentation, and send-time optimization.
Click-Through Rate (CTR)
Monitor engagement on CRM emails; primary indicator of content relevance and call-to-action effectiveness.
Conversion Rate (by email type)
Measure renewals, upgrades, and feature adoption driven directly from transactional and promotional campaigns.
Email Deliverability & Bounce Rate
Ensure list hygiene and sender reputation; flag rendering issues across clients.
Campaign Timeline & On-Time Delivery
Track percentage of GTM campaigns deployed on schedule; indicator of cross-team workflow efficiency.
Tools & Stack
Your Team
Your Manager
CRM Marketing Lead
Current Team
CRM/Email team; cross-functional partnership with Product, Design, Engineering, and Paid Media teams
Growth in CRM/Lifecycle function; backfill or expansion role
The Package
Salary
$85K-$110K base
Remote
On-site (Austin, TX). 3+ days in office required; balance of in-person collaboration with remote flexibility.
Benefits & Perks
Company Intelligence
Realtor.com is the No. 1 trusted site for real estate professionals with 25+ years of industry leadership. Avail, part of Realtor.com, is a fast-growing rental management platform built with startup energy and backed by enterprise scale, helping independent landlords manage properties and tenants across the U.S.
Culture
In-person collaborative; balance of creativity and execution rigor; mission-driven around breaking barriers in real estate.
Is This Role For You?
- You've owned CRM, email, or lifecycle marketing campaigns end-to-end and love optimizing for metrics (open rate, CTR, conversion)
- You're equally comfortable writing HTML emails and presenting performance to stakeholders-detail-oriented but strategic
- You thrive in cross-functional environments; you can translate Product roadmap into customer communication and own timelines
- You want to shape a growing brand (Avail) in a massive market (rental management) with real user impact and measurable ROI
- You want fully remote work; this role requires 3+ days on-site in Austin to collaborate with design, product, and engineering
- You're unfamiliar with email marketing platforms, HTML templates, or CRM systems; this is hands-on execution, not strategic only
- You prefer narrowly scoped roles; this spans CRM, GTM, paid coordination, and project management across multiple stakeholders
Interview Process
Phone screen
Hiring manager discusses CRM/email background, campaign ownership, and experience optimizing transactional messaging.
Case study / Portfolio review
Walk through 1-2 past email campaigns you owned: strategy, creative, testing, and results.
Cross-functional interviews
Conversations with CRM Marketing Lead, Product stakeholder, and Design lead on collaboration style and problem-solving.
Offer & discussion
Compensation, team structure, and 90-day priorities aligned.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Offres du même type
Lead, Lifecycle & Brand Voice
Jobgether • US
Lead Strategist, CRM & Loyalty
Jobgether • Canada
Director, Retention | Poppy & Peonies
Jobgether • Canada
Creative Lead, Lifecycle & Retention
Jobgether • US
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.