The Challenge
Orus is simplifying professional insurance for 50K+ SMEs across Europe with a 4.8/5 rating. You'll own the CRM strategy that drives their aggressive 2026 revenue tripling goal-activating existing customers, optimizing prospect conversion, and enabling broker partners at scale.
Your Mission
Map the complete customer lifecycle across direct (prospects→clients→renewal) and indirect (broker partner) channels; identify revenue-critical moments
Audit and stabilize the CRM foundation: fix deliverability issues, audit segmentation logic, resolve bugs, establish baseline metrics on newsletter/campaign performance
Design and launch 2-3 high-impact nurture sequences (onboarding, churn prevention, cross-sell) targeting quick revenue wins
Build a dashboard measuring CRM impact: conversion rates, engagement scores, churn risk indicators, and LTV contribution
Increase prospect-to-customer conversion rate by 20%+ through personalized self-onboarding flows and behavioral triggers
Execute 4+ segmented campaigns targeting the 50K customer base with measurable uptake on upsell/cross-sell offers; track revenue impact
Implement automated renewal optimization: proactive alerts, contract modification workflows, and incentive mechanics reducing churn by 15%+
Own CRM roadmap execution with Sales, Care, and Broker teams; establish weekly metrics reviews and quarterly business impact reporting
KPIs You'll Own
Prospect-to-Customer Conversion Rate
% of qualified leads completing self-onboarding and purchasing within 90 days; target 25%+ improvement by month 6
Customer Churn Rate
% of paying customers failing to renew or downgrading annually; goal is 15%+ reduction via proactive lifecycle interventions
Cross-Sell Revenue Impact
Revenue generated from upsell/cross-sell campaigns as % of total CRM-influenced revenue; track via UTM and campaign tagging
Broker Partner Activation Rate
% of broker partners actively generating quotes/deals via Orus platform monthly; monitor engagement and quote volume trends
Email Engagement & Deliverability
Open rates, click-through rates, and inbox placement rate; maintain >22% OR and <3% bounce rate baseline
Customer Lifetime Value (LTV)
Revenue per customer over their lifecycle; segment by acquisition channel and use to optimize CRM spend allocation
Tools & Stack
Your Team
Your Manager
Faustine (Head of Growth)
Current Team
Embedded in Growth team; daily collaboration with Sales, Care (customer success), and Broker/Partnership teams
Core hire to build CRM function from foundations
The Package
Salary
€50K-€70K base
Equity
Likely equity package given €41M raised and VC backing
Remote
On-site, Paris
Benefits & Perks
Company Intelligence
Orus is a B2B2C InsurTech simplifying professional insurance for SMEs and independent contractors across Europe. Founded <4 years ago, the company has grown to 50K+ insured clients in France and Spain with a 4.8/5 NPS rating. Backed by €41M in VC funding, Orus is targeting 3x revenue growth in 2026 through product expansion, broker partnerships, and international scaling.
Team Size
100+
Funding
€41M (investors: Partech, Notion, First, Redstone, Singular)
Customers
50,000+ insured clients across France and Spain
Culture
Low turnover, strong retention; transparency and customer-centricity values evident in product simplicity and trust positioning
Is This Role For You?
- You've built or scaled a CRM program from 0→1 and know how to structure lifecycle models that drive revenue (not just engagement vanity metrics)
- You're comfortable owning ambiguous strategy: the CRM function is nascent at Orus and you'll define the playbook, not execute a blueprint
- You're analytical and obsessed with causality: you measure everything, run experiments, and tie CRM actions directly to revenue/LTV impact
- You thrive in cross-functional environments: you'll collaborate daily with Sales (conversion), Care (retention), Brokers (partner activation), and Growth leadership
- You're energized by B2B2C and recurring revenue models; you understand broker economics and how to activate multi-tier partner networks
- You're a pure email/campaign operator without strategic CRM vision or ability to design customer journeys end-to-end
- You need full remote flexibility: this role is 100% on-site in Paris with no hybrid option mentioned
- You avoid ambiguity or need heavy process documentation: Orus is hyper-growth stage and you'll wear multiple hats while building systems
- You're not excited by B2B SaaS or InsurTech: this is a specialized domain and the role requires comfort with insurance language, broker channels, and contract renewal mechanics
Interview Process
Initial Screen
Quick call with Growth/Talent team to assess CRM strategy background and cross-functional collaboration style
Case Study/Work Sample
Likely a take-home: design a 6-month CRM roadmap for a new product segment or churn-prevention initiative; show your framework
Deep Dive with Faustine (Head of Growth)
1-hour conversation on CRM strategy, metrics design, and how you'd prioritize among 3 competing growth levers
Cross-Functional Roundtable
Meet with Sales lead, Care lead, and Broker partnership manager; discussion on how you'd operationalize CRM collaboration and solve real problems
Offer & Reference Checks
Standard reference validation from prior CRM/growth roles; final offer discussion
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Offres du même type
Head of CRM
Qonto • Paris
Email Marketing Specialist
Nomad Internet • Job, Auvergne-Rhône-Alpes, France (Remote)
CRM & Loyalty Manager
Unibail-Rodamco-Westfield • Paris, Île-de-France, France (On-site)
CRM Lead
Roamless • EMEA (Remote)
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.