Senior Lifecycle Marketing Specialist

Accountabilities:

• Own and evolve the end-to-end lifecycle marketing strategy, designing segmented customer journeys that replace one-size-fits-all communication with personalized, high-conversion experiences.

• Build and optimize nurture and education programs that increase activation, reduce drop-off, and accelerate time-to-value for high-intent users.

• Identify and develop tailored engagement paths for different user cohorts, including technical explorers and revenue-ready customers.

• Partner with Product, Risk, Data, and Engineering teams to align lifecycle messaging with onboarding flows and user behavior signals.

• Drive integration between CRM tools (such as HubSpot), data platforms, and analytics systems to enable real-time triggers and advanced personalization.

• Define lifecycle marketing requirements and collaborate cross-functionally to improve data infrastructure and automation capabilities.

• Continuously test, iterate, and scale campaigns using a strong experimentation mindset focused on measurable impact and ROI.

Requirements:

• Experience in lifecycle marketing, CRM, growth marketing, or Product-Led Growth (PLG) roles, ideally in B2B SaaS or fintech environments.

• Proven ability to design and scale automated nurture programs and customer education journeys that drive activation and conversion.

• Strong understanding of customer segmentation, behavioral triggers, and lifecycle stage-based messaging strategies.

• Commercial mindset with the ability to differentiate messaging based on user intent and readiness.

• Experience working cross-functionally with Product, Engineering, Data, and Risk or Operations teams.

• Strong analytical skills with the ability to interpret data and optimize campaigns based on performance insights.

• Comfortable working in fast-paced environments with a strong experimentation and learning-oriented mindset.

• Familiarity with marketing automation and CRM platforms such as HubSpot, along with data-driven marketing practices.

Benefits:

• Remote-first and flexible working environment with global collaboration opportunities

• Generous holiday allowance and 4 months of paid family leave regardless of gender

• Annual learning and development budget to support continuous growth

• Exposure to fast-scaling SaaS and fintech ecosystems serving global markets

• Strong culture of experimentation, ownership, and cross-functional collaboration

• Opportunity to shape lifecycle strategy and infrastructure at scale

• Inclusive and diverse work environment focused on learning, curiosity, and impact

• Access to remote, hybrid, or hub-based work options depending on preference.

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