Lifecycle Marketing Manager

Accountabilities:

You will own the end-to-end lifecycle marketing system, ensuring all email and SMS communications across the customer journey are effectively designed, delivered, and optimized for engagement, retention, and revenue impact. This includes both strategic ownership of the platform architecture and hands-on execution of campaigns and automated flows.

• Own the Braze platform end-to-end, including Canvas architecture, segmentation design, event taxonomy, and data integration with CDPs such as Segment

• Build and optimize lifecycle automation flows using advanced logic, personalization, and dynamic content to drive timely and relevant messaging

• Manage all broadcast marketing campaigns including promotions, product education, launches, and re-engagement initiatives across email and SMS

• Design and execute onboarding, transactional, and operational messaging such as prescriptions, lab updates, and refill communications

• Develop segmentation and personalization strategies based on user behavior, lifecycle stage, and product usage patterns

• Own deliverability strategy including sender reputation, authentication protocols, IP warming, and inbox placement optimization

• Build reporting frameworks and dashboards to measure performance across engagement, conversion, and revenue attribution

• Partner cross-functionally with Product, Engineering, Growth, Customer Success, and Creative teams to align messaging with business and customer needs

Requirements: The ideal candidate brings deep experience in lifecycle and CRM marketing with strong technical fluency in Braze or comparable platforms. You are both a strategic marketer and a hands-on operator, capable of building systems, writing logic, and optimizing performance at scale.

• 4-6+ years of experience in lifecycle marketing, CRM, or retention marketing within a DTC or subscription-based environment

• Strong hands-on expertise with Braze, including Canvas flows, segmentation, Liquid personalization, and campaign architecture

• Experience integrating CDPs (preferably Segment) and managing event tracking schemas and real-time data flows

• Proven track record managing both marketing and transactional messaging programs at scale

• Strong understanding of email and SMS deliverability best practices, including authentication and sender reputation management

• Experience with A/B testing and experimentation frameworks for campaign optimization

• Proficiency in analytics tools such as Looker, GA, or similar platforms for lifecycle performance tracking

• Strong copywriting and messaging instincts across email and SMS channels

• Ability to work independently with high ownership and strong cross-functional collaboration skills

• Bonus: experience in health, wellness, telehealth, or subscription commerce environments and familiarity with AI tools for marketing optimization

Benefits:

• Competitive base salary with equity participation

• Comprehensive medical, dental, and vision insurance coverage

• Flexible remote work environment

• Paid time off and flexible vacation policies

• Access to wellness, health, and performance-focused programs

• Learning and development budget for continuous growth

• Opportunity to own a high-impact lifecycle marketing function end-to-end

• Exposure to advanced CRM systems, automation tooling, and data-driven marketing practices

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1