Analista de Marketing (automação CRM)

Accountabilities:

• Plan, structure, and implement complex CRM and marketing automation journeys based on behavioral data, customer lifecycle, and advanced segmentation strategies.

• Develop communication flows focused on onboarding, cross-sell, upsell, retention, re-engagement, churn reduction, and loyalty initiatives.

• Ensure consistency, personalization, and adherence to CRM best practices across customer communications.

• Act as a strategic and technical reference for Marketing Automation initiatives within the team.

• Continuously analyze and optimize the customer lifecycle to identify valuable engagement opportunities.

• Collaborate with Marketing, Product, Martech, and Data teams to define KPIs, goals, and process improvements.

• Build and maintain automations, triggers, segmentations, and integrations using Salesforce Marketing Cloud or equivalent platforms.

• Monitor automation performance, troubleshoot issues, and implement continuous optimization initiatives.

• Generate reports and insights related to CAC, churn, LTV, cohort analysis, RFV, conversion metrics, engagement, and funnel performance.

• Support testing strategies such as A/B experiments to improve campaign and journey effectiveness.

• Translate business needs into technical requirements and contribute to data governance, LGPD compliance, and communication best practices.

• Document technical processes, workflows, standards, and automation structures.

Requirements:

• Strong experience with Salesforce platforms, especially Marketing Cloud and Data Cloud.

• Solid knowledge of SQL for querying and analyzing databases.

• Experience with API integrations and customer data management.

• Proven background in CRM automation and marketing automation strategies.

• Understanding of customer journey mapping, lifecycle marketing, omnichannel communication, cross-sell, and upsell concepts.

• Strong analytical mindset with the ability to interpret data and generate actionable insights.

• Experience monitoring campaign performance and optimizing automations through data-driven decision-making.

• Ability to collaborate effectively with cross-functional teams and communicate technical concepts clearly.

• Strong organizational skills and attention to detail in managing workflows, segmentation, and automation governance.

• Familiarity with privacy regulations, consent management, and data quality best practices.

Benefits:

• Competitive compensation package with participation in company results (PPR).

• Meal and food allowance.

• Home office and hybrid work allowance.

• Mobility support for transportation expenses.

• Childcare or nanny reimbursement assistance.

• Private health and dental insurance for employees and dependents.

• Life insurance coverage.

• Private pension plan with company contribution.

• Access to English learning platform for personal and professional development.

• Gym and wellness program partnerships.

• Mental health and self-development platform for employees and dependents.

• Extended maternity and paternity leave policies.

• Birthday day off and additional day off for children’s birthdays.

• Seasonal benefits such as holiday gift support.

• Flexible and collaborative work environment focused on growth, innovation, and inclusion.

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