Analista de CRM Marketing

Accountabilities:

• Develop and execute data-driven growth strategies aligned with broader business objectives, using customer and funnel insights to identify opportunities.

• Plan and execute inbound marketing, brand and product positioning, events, conversion optimization, and other initiatives designed to accelerate customer acquisition and expansion.

• Develop integrated inbound campaigns with partner programs and co-marketing initiatives, focusing on generating and expanding qualified customer opportunities.

• Identify opportunities to leverage partners and affiliates in high-impact campaigns and growth initiatives.

• Design and run A/B tests and other experiments to validate hypotheses, improve campaign performance, and optimize conversion rates.

• Own the customer expansion strategy within the CRM environment, particularly through HubSpot.

• Use marketing automation and analytics tools to improve lead-generation, engagement, conversion, and customer expansion performance.

• Build reports and analyses for internal stakeholders, translating data into actionable insights and recommendations for improvement.

• Monitor funnel performance and identify gaps, trends, and opportunities for sustainable growth.

• Collaborate closely with Product, Customer Success, Sales, and other cross-functional teams to align customer expansion initiatives.

• Act as a technical reference for the marketing team, contributing expertise, autonomy, and a growth-oriented perspective to strategic initiatives.

Requirements:

• Solid experience in digital marketing, particularly inbound marketing, CRM, growth initiatives, and marketing funnel optimization.

• Hands-on experience with HubSpot, including CRM and marketing automation capabilities.

• Experience using data and analytics platforms such as Google Analytics, Tableau, Looker, or similar tools.

• Knowledge of SEO, paid media, and multichannel customer acquisition strategies.

• Strong analytical and results-oriented mindset, with experience creating reports, interpreting performance data, and presenting actionable insights to stakeholders.

• Ability to conduct A/B testing, experimentation, and performance optimization based on data.

• Excellent communication and collaboration skills, with the ability to work effectively across Marketing, Product, Sales, and Customer Success teams.

• Proactive, self-directed approach with a strong sense of ownership and accountability.

• Experience working autonomously while balancing strategic priorities with hands-on execution.

• Experience in B2B and/or B2C SaaS environments is a plus.

• Familiarity with the dental, healthcare, beauty, or wellness market is an advantage.

• Postgraduate degree or MBA in Marketing is a plus.

• Certifications in digital marketing or data analytics are desirable.

Benefits:

• Food allowance through Caju.

• Culture allowance.

• Quarterly performance bonus based on target achievement.

• Annual bonus linked to strategic business results.

• Education and study allowance.

• Wellhub access, including fitness and wellness services for employees and dependents.

• Conexa digital healthcare platform with access to teleconsultations and self-care programs.

• National Amil health insurance plan.

• Unimed Personal health plan, where applicable.

• Life insurance.

• Financial assistance for childcare or babysitting for eligible employees with children aged 0-6.

• Baby support allowance of R$400 per month for up to two months following the birth of a child.

• Extended maternity and paternity leave through the Empresa Cidadã program.

• Access to financial consulting through BTG.

• Birthday month day off.

• Transportation allowance.

• On-site food area with fruit and coffee, where applicable.

• Dedicated lounge and relaxation area with games, where applicable.

• Exclusive discounts with businesses and educational institutions in Jaraguá do Sul and surrounding areas.

• Additional employee initiatives focused on well-being, development, and professional growth.

• Benefits marked as location-specific are available in Jaraguá do Sul, Santa Catarina.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1