The Challenge
Frank & Eileen is a woman-owned B Corp leader in sustainable fashion opening a Madison Avenue flagship and expanding to a new LA campus. You'll own the email, SMS, and push strategy to deepen relationships with their cult customer base through personalized, data-driven communication.
Your Mission
Audit and optimize the current CRM tech stack (Klaviyo, Attentive, etc.) for scale ahead of Jan 2027 campus move
Build a documented segmentation framework using RFM, behavioral, and predictive models to replace ad-hoc practices
Launch 3-4 A/B tests focused on open rates and revenue per send with clear baseline metrics
Create real-time dashboards showing email/SMS health, engagement trends, and subscriber file health for weekly leadership review
Grow email/SMS subscriber base by 15-20% while maintaining list quality; reduce unsubscribe rates by 10%
Increase email revenue per send by 12-15% through propensity modeling and behavior-driven personalization
Design and implement integrated CRM support for Loyalty, Foundation, and Reloved programs with documented success metrics
Establish test-and-learn cadence with at least 2 tests running monthly; document learnings and build internal playbooks
KPIs You'll Own
Revenue Per Send (RPS)
Track email and SMS revenue contribution per message to optimize send frequency and timing.
Email Open Rate & Click-Through Rate
Monitor engagement health across segments to identify deliverability or content issues early.
Subscriber File Growth & Quality
Measure new subscriber acquisition, churn, and list decay rates to maintain a healthy, engaged database.
Conversion Rate by Segment & Channel
Isolate performance by audience segment and channel (email vs SMS) to guide personalization strategy.
Second Purchase Rate & Propensity Score Accuracy
Measure how well propensity models predict repeat buyers and optimize messaging to high-intent segments.
Tools & Stack
Your Team
Your Manager
Head of Digital Growth
Current Team
Team responsible for email, SMS, and push notifications (size not specified)
Backfill or new hire not specified; you will manage the existing CRM team
The Package
Salary
$130K-$150K base
Remote
Hybrid (downtown LA office) transitioning to on-site at new Playa Vista campus opening January 2027
Benefits & Perks
Company Intelligence
Frank & Eileen (founded 2009) is a woman-owned, woman-led sustainable fashion brand known for reinventing the women's button-up using premium Italian fabrics. B Corp certified with the highest score of any woman-owned US apparel brand, the company has grown intentionally through wholesale and DTC e-commerce, recently opening a flagship on Madison Avenue and expanding HQ to Playa Vista, CA.
Founded
2009
Customers
Direct-to-consumer and wholesale partnerships; strong, engaged customer community
Culture
Intentional, values-driven, woman-led; commitment to sustainability, slow fashion, and entrepreneurship as force for good
Is This Role For You?
- You've managed Klaviyo or Attentive at scale in DTC fashion, apparel, or lifestyle and have real revenue impact to show
- You love RFM and behavioral segmentation and can translate data into clear strategic narratives for non-technical stakeholders
- You're a test-and-learn evangelist who gets energized by A/B testing and continuous optimization cycles
- You thrive in collaborative, fast-paced environments and can balance commercial goals with brand storytelling
- You need full remote work-this role is hybrid transitioning to on-site in Playa Vista by Jan 2027
- You're looking for a pure tactical email role; this requires strategic tech stack ownership and team leadership
- You've never used propensity modeling or lack hands-on CRM platform expertise (not just strategy)
Interview Process
Phone Screen
Recruiter confirms CRM/lifecycle background, Klaviyo/Attentive experience, and fit for on-site LA role
Hiring Manager Interview
Head of Digital Growth deep-dives on segmentation strategy, propensity modeling experience, and cross-functional collaboration approach
Case Study or Work Sample
Likely asked to present a past segmentation strategy, A/B test plan, or email performance analysis
Final Round
Senior leadership interview (possibly CMO or CEO) to assess strategic thinking and cultural fit with values-driven brand
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.