Amazon EU Marketing & Content Director

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, LENOX and more.

What You’ll Do
As

Amazon EU Marketing & Content Director

, you’ll be part of EMEA-ANZ eCommerce team located across the region.

• Strategic Leadership & Planning
• Develop, communicate, and execute the regional eCommerce marketing strategy, ensuring alignment with global business objectives and local market needs.
• Lead the creation of a 3-year vision for eCommerce growth, identifying key blockers, opportunities, and enablers.
• Co-build strategic plans with senior leadership, product, and commercial teams, ensuring buy-in and resource allocation.
• Participate in annual and quarterly business planning cycles, providing data-driven recommendations for investment and prioritization.
• Content Strategy, Governance & Execution
• Own the end-to-end content strategy, from needs assessment to implementation, ensuring all assets are aligned with brand guidelines and business goals.
• Oversee the rollout and governance of content management systems (e.g., Salsify), ensuring quality, consistency, and compliance across all markets.
• Develop and maintain global playbooks, style guides, and execution standards for master content, PDPs, A+ content, and Brand Stores.
• Partner with the SEO Manager to embed best-in-class SEO principles into all content.
• Enable and support local markets in content localization, deployment, and optimization.
• Serve as the primary contact for external content agencies, managing deliverables, issue resolution, and process improvements.
• Performance Marketing & Channel Management
• Lead and scale performance marketing across Paid Search, Paid Social, Affiliates, Influencer Marketing, and Marketplaces, managing significant budgets and ensuring ROI.
• Co-create activation plans with Strategic Account Managers for Amazon and key marketplaces, optimizing for sales and brand visibility.
• Own the relationship with retail media agencies, ensuring effective collaboration and campaign execution.
• Oversee the NPI (New Product Introduction) roadmap, driving increased share of sales through innovative launches and go-to-market strategies.
• Own and manage product pricing strategies for eCommerce channels, ensuring competitiveness, profitability, and alignment with business objectives.
• Monitor and adjust pricing in response to market trends, competitor actions, and promotional activities.
• Data-Driven Optimization & Reporting
• Establish and maintain KPI frameworks to measure eCommerce content and marketing performance across markets and platforms.
• Work with analytics teams to co-develop, roll out, and drive adoption of dashboards that enable weekly business reviews and data-driven decision-making.
• Analyze KPIs, shopper behavior, and competitive content to identify improvement opportunities and inform strategy adjustments.
• Share cross-market learnings and best practices to drive continuous improvement and consistency at scale.
• Cross-Functional Collaboration & Stakeholder Management
• Act as the main point of contact with local marketing leaders and their teams, ensuring alignment and effective execution of eCommerce initiatives.
• Partner with Brand, Media, Influencer, and Agency teams to integrate content and marketing strategies across all touchpoints.
• Influence the evolution of regional and local organizational setups, including people, skills, and resources, to address business challenges and secure consistent rollout.
• Drive adoption of new tools, AI-enabled workflows, and digital ways of working to enhance speed-to-market and operational efficiency.
• Customer Experience & Transformation
• Champion a customer-centric approach, ensuring that all eCommerce activities enhance the end-to-end customer experience.
• Educate and drive adoption by the Senior Leadership Team on eCommerce best practices and key enablers for digital acceleration.
• Lead organizational transformation initiatives, establishing new ways of working and supporting the transition to a fully digitized business at both regional and local levels.
• Facilitate ongoing coaching, engagement, and capability building across teams to elevate digital and eCommerce maturity.
• Governance, Compliance & Best Practice Development
• Ensure all content, campaigns, and workflows comply with regulatory, legal, and brand standards.
• Develop and maintain governance structures for content tooling and syndication platforms, managing vendor relationships and platform updates.
• Support markets in troubleshooting issues with vendors and internal teams, ensuring timely resolution and continuous improvement.
• Drive adoption and capability building for syndication tools and content systems across teams.
• Innovation & Continuous Improvement
• Foster a culture of innovation, accountability, and continuous improvement within the eCommerce marketing team and across the organization.
• Monitor industry trends, emerging technologies, and competitor activities to inform strategy and maintain a competitive edge.
• Pilot and scale new approaches, including AI-driven content creation, modular asset design, and automation for increased efficiency.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.