The Challenge
Samba TV uses AI to index media consumption across 2.5B web pages and millions of smart TVs. You'll build their editorial newsroom from the ground up, translating cutting-edge cross-screen intelligence into compelling narratives that drive demand across advertisers, agencies, and platforms.
Your Mission
Launch content strategy framework and editorial calendar aligned with 3 key product/GTM launches
Build and onboard high-performing content team (size TBD); establish workflows for multi-format content production
Produce 8-10 anchor content pieces (reports, case studies, visual insights) showcasing Samba's TV/web data differentiation
Establish baseline metrics and reporting dashboard for content performance across owned channels
Scale content engine to 3-4 pieces/week across formats; achieve 25%+ engagement lift on LinkedIn/X vs. baseline
Position 2-3 executives as thought leaders via bylined articles, speaking engagements, and analyst coverage
Develop 2-3 repeatable storytelling frameworks (cross-screen insights, AI audiences, ad effectiveness ROI)
Drive 40%+ increase in organic social reach and establish Samba as go-to voice in streaming measurement/ad tech
KPIs You'll Own
Content Engagement Rate
Average engagement (likes, shares, comments) across LinkedIn, X, and owned channels as % of impressions.
Lead Generation via Content
Qualified leads attributed to content downloads, webinars, and gated reports by campaign.
Organic Reach & Impressions
Monthly uniques and impressions on owned editorial content and social channels.
Content Production Velocity
Number of assets (articles, visuals, reports, videos) shipped per month against plan.
Brand Sentiment & Share of Voice
Quarterly tracking of Samba mentions, sentiment, and competitive position in ad tech/streaming discourse.
Tools & Stack
Your Team
Your Manager
VP or Chief Marketing Officer (not specified; confirm in interview)
Current Team
Small high-performing team (exact headcount TBD; you'll build and manage)
New role; building content function from ground up
The Package
Salary
$180K-$220K base
Remote
On-site, San Francisco, CA (full-time)
Benefits & Perks
Company Intelligence
Samba TV is an AI-powered media intelligence platform that indexes TV and web consumption across 2.5B pages and millions of smart TVs. They map real interests, behaviors, and purchase intent for 1.5B global user profiles via the Samba Knowledge Graph. Used by brands, agencies, publishers, and platforms to optimize marketing across the funnel.
Customers
Brands, agencies, publishers, platforms
Is This Role For You?
- You've led content strategy at a B2B SaaS, ad tech, or data platform and can translate complex ML/AI concepts into compelling stories
- You're equally comfortable with big-picture strategy and operational project management (from editorial calendar to asset delivery)
- You thrive building teams and defining processes from scratch; strong stakeholder management across product, sales, and PR
- You obsess over metrics and can tie content creation directly to business outcomes (leads, brand lift, thought leadership impact)
- You're excited by TV, streaming, programmatic advertising, and the future of cross-screen marketing measurement
- You're a pure creative with no appetite for data, metrics, or tying content to business KPIs
- You need full remote flexibility; this is on-site in San Francisco
- You've only worked in B2C consumer marketing or content agencies; B2B complex tech narratives will feel foreign
- You prefer deep-dive long-form writing over managing a production engine of diverse, snackable formats (charts, videos, infographics, reports)
Interview Process
Recruiter Screen
15-20 min: background, content marketing experience, familiarity with ad tech/data platforms
Hiring Manager (CMO/VP Marketing) Conversation
45 min: strategy and vision; how you'd approach building Samba's editorial newsroom; stakeholder alignment experience
Case Study / Content Strategy Exercise
Async or live: design a 90-day content roadmap for a fictional or real ad tech product; present framework and 3 anchor story ideas
Cross-functional Panel
30-45 min with Product, PR, and Sales leads to assess collaboration, translation of technical concepts, and GTM alignment
Executive Conversation
30 min with founder or Chief Marketing Officer to discuss long-term vision and cultural fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.