Sr. Content Marketing Manager

Accountabilities:

You will be responsible for leading end-to-end integrated marketing campaigns that connect storytelling, audience insights, and business objectives. Your work will shape how major launches are positioned, executed, and optimized across channels.

• Lead integrated marketing campaigns from strategy, positioning, and creative briefing through execution, launch, and performance analysis

• Develop go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels

• Write clear, compelling campaign narratives, positioning frameworks, and creative briefs that guide cross-functional teams

• Partner with Creative, Content, PR, Product Marketing, Social, Performance Marketing, and Talent teams to ensure cohesive execution

• Collaborate directly with instructors, creators, and external partners to align on campaign vision and co-marketing opportunities

• Use audience insights, performance data, and experimentation to refine campaign strategy and improve outcomes

• Support on-set and production moments to ensure real-time marketing alignment and creative execution

Requirements: The ideal candidate is a strategic marketer and strong storyteller with deep experience leading complex, cross-functional campaigns in fast-moving consumer, entertainment, or content-driven environments. You are equally comfortable shaping high-level strategy and executing detailed campaign work.

• 7+ years of experience in integrated marketing, content marketing, brand marketing, or entertainment marketing

• Proven track record of leading end-to-end campaigns with measurable impact across multiple channels

• Strong storytelling and strategic writing skills, including briefs, positioning frameworks, and campaign narratives

• Excellent cross-functional collaboration and stakeholder management skills, including executive-level communication

• Experience working with talent, creators, instructors, or external partners in campaign or production settings

• Strong understanding of audience behavior, cultural trends, and content-driven marketing strategies

• Comfortable working in environments that leverage experimentation, data insights, and emerging AI tools

• Strong organizational and project management skills with the ability to manage multiple concurrent campaigns

Benefits:

• Competitive salary ($154,000, $185,000 USD) plus equity

• Comprehensive health, dental, and vision insurance

• Flexible PTO and work-life balance policies

• Equity participation in a high-growth, global consumer brand

• Remote-first work environment within the United States

• Opportunities to work on high-visibility cultural and entertainment-driven campaigns

• Access to a collaborative, creative, and innovation-focused culture

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1