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Role Overview
This Vice President will play a key role within the Asset Management (AM) Marketing team, being the
lead writer for alternatives education
and reporting to the Global Head content marketing and education. The educational content will be written for theTPW client channel
which includes discretionary and advisory wealth managers, private banks, and fund platforms. This is a new role that will help drive the global growth ofGoldman Sachs Alternative
s. The focus will be taking complex alternatives concepts and turning them into accessible and engaging content across web (GSIU) and other marketing materials.Position Responsibilities
- Develop educational content on alternative investments including private equity, private real estate, private infrastructure, and private credit, for financial advisors and their clients
- Translate complex investment concepts into clear, engaging language suitable for retail audiences
- Create a range of educational materials including advisor guides, explainer pieces, presentations, videos, and digital learning modules.
- Partner with investment teams, product specialist, content marketers, and compliance to ensure the content is accurate and compliant, and align with Goldman Sachs’ investment perspectives
- Support advisor education initiatives including training programs, conferences, webinars, and digital learning platforms
- Develop thematic content tied to market trends ie private credit in portfolios, diversification benefits ect.
- Help shape the educational narrative for alternatives and build Goldman Sachs’ brand as a leader in the education space for alternatives
- 7 or more years in a similar or related role with previous experience in asset management and alternatives marketing
- In-depth knowledge of the alternatives industry clients, products, regulations, competitors, with knowledge about private equity, private real estate, private infrastructure, and private credit
- Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story
- Demonstrated ability to write for financial advisors and retail investors, and simplifying complex topics
- Experience working with investment professionals and navigating financial compliance review processes
- Well-developed strategic thinking with commercial awareness and business acumen
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills
- Experience with senior stakeholder engagement
- Ability to prioritize and manage competing deadlines with strong attention to detail
- Bachelor’s Degree (BA/BS); MBA and/or CAIA preferred
Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .
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About Content Marketing Roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.