Senior Manager, Content Marketing

You Will Be

• Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements

Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations

- Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives

- Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors

- Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps

- Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality

- Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies

- Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact

- Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis

You Must Have

- 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role

- Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives

- Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement

- Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations

- Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets

- Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment

- Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs

- Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics

- Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude

- Preference: Experience working with enterprise-level, B2B or B2C client accounts.