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Performance Marketing Jobs

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What is Performance Marketing?

Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.

Performance Marketing Salary Range

$65K–$170K in the US, with senior managers at agencies or high-growth startups reaching $200K+

Top Skills Required

Google Ads & Meta AdsCampaign optimizationCreative testingAttribution & analyticsBudget management

Frequently Asked Questions

What does a Performance Marketer do?

Performance marketers manage paid advertising budgets across digital channels. They create campaigns, optimize targeting and creative, track conversions, and continuously improve return on ad spend.

What's the difference between Performance Marketing and Growth Marketing?

Performance marketing focuses specifically on paid channels and ROAS. Growth marketing is broader — it includes paid but also organic, product, lifecycle, and experimentation across the full funnel.

Which paid channels should I learn first?

Start with Google Ads (Search) and Meta Ads (Facebook/Instagram). These are the two largest platforms and the most commonly required skills. Then add LinkedIn for B2B or TikTok for DTC.

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