The Challenge
Ramp is scaling its paid acquisition engine to fuel growth in the competitive fintech space. As Performance Marketing Lead, you'll own the strategy and execution that drives qualified B2B customers to the platform—a role where creative problem-solving meets measurable ROI.
Your Mission
Audit current paid channels (Google, LinkedIn, intent platforms) and identify 2-3 quick wins to improve ROAS within 30 days
Build performance baseline: establish or refine CAC, LTV, and payback period metrics across all acquisition channels
Launch 1-2 high-impact campaigns (e.g., account-based marketing or vertical-specific demand gen) with clear success criteria
Document the full funnel: traffic→lead→MQL→SQL→close, identifying bottlenecks and owned vs. partner responsibilities
Achieve target ROAS on primary channels (e.g., 4:1 or better) and reduce CAC by 15-20% through testing and optimization
Scale winning campaigns: increase qualified pipeline contribution by 30%+ while maintaining acceptable unit economics
Implement attribution model and reporting dashboard that leadership uses weekly for strategic decisions
Build repeatable playbooks: 2-3 campaign templates, audience segments, and messaging frameworks that scale across geographies or verticals
KPIs You'll Own
CAC (Customer Acquisition Cost)
Total paid marketing spend divided by new customers acquired; track by channel to optimize budget allocation.
ROAS (Return on Ad Spend)
Revenue attributed to paid campaigns divided by spend; your primary lever for proving marketing efficiency.
Conversion Rate (by funnel stage)
Traffic→lead, lead→MQL, MQL→SQL, SQL→close; identify which stage is your bottleneck.
LTV:CAC Ratio
Customer lifetime value vs. acquisition cost; healthy B2B SaaS targets 3:1 or higher.
Pipeline Generated
Qualified pipeline value (MQLs or SQLs) created by paid channels; correlates to revenue influence.
Tools & Stack
Your Team
Your Manager
VP Marketing or CMO (likely)
Current Team
Likely 1-2 performance marketers; may have designer and demand gen peer
Lead role—backfill or new investment unclear from JD
The Package
Salary
$150K-$190K base
Variable
Likely bonus tied to pipeline/ROAS targets (15-25% estimated)
Equity
Standard for early-stage fintech (0.05-0.2% estimated)
Remote
Hybrid | NYC office with flexibility
Benefits & Perks
Company Intelligence
Ramp is a B2B fintech platform enabling mid-market companies to automate spend management and corporate cards. With $201-500 headcount and strong Series funding, they're scaling sales and demand gen to capture market share in the growing spend-tech category.
Team Size
201-500
Customers
Mid-market finance teams
Culture
Fast-paced, data-driven, emphasis on shipping and iterating quickly
Is This Role For You?
- You've driven 7-figure paid budgets and can speak fluently about CAC, ROAS, and payback period without flinching
- You obsess over testing: A/B testing, audience segmentation, and creative variation are your love language
- You're comfortable with ambiguity and can build strategy from scratch (or rebuild what's broken)
- You partner well with sales/revenue ops; you see marketing as part of the revenue engine, not a silo
- You're energized by B2B fintech/SaaS; you understand complex sales cycles and account-based selling
- You want a brand-building, top-of-funnel role; this is pure performance and unit economics
- You need extensive hands-off delegation; expect to roll up sleeves in Excel, analytics tools, and ad platforms
- You're risk-averse; fintech moves fast and you'll own campaigns with real revenue impact (and real risk)
Interview Process
Recruiter screen
15 min | Vet background, motivation, and availability
Hiring manager conversation
30-45 min | Deep dive on your approach to performance marketing, past results, and how you'd tackle Ramp's specific channels
Case study or presentation
45-60 min async or live | Analyze a campaign, audit a funnel, or propose a 90-day plan based on sample data
Cross-functional panel (likely VP Marketing + Sales leader)
30-45 min | Alignment on strategy, partnership model, and execution style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.