The Challenge
Pandacraft is an edtech e-commerce brand on a mission to make learning sustainable and engaging. You'll join a tight 35-person team building multi-channel campaigns that drive both brand awareness and conversion—from email automation to site optimization to offline activations.
Your Mission
Execute first email roadmap campaigns end-to-end: brief creative, manage asset revisions, QA builds, and track send performance
Map and document all active marketing automation scenarios in the CRM; identify 2-3 optimization opportunities based on performance data
Own competitive analysis across 3 key channels (social, email, e-commerce) and deliver monthly findings to the team
Deliver first site analytics report: traffic sources, conversion funnels, drop-off points, and 1 A/B test recommendation
Launch 4+ optimized email campaigns solo (planning through reporting) with measured lift in click-through or conversion rates
Redesign 2 underperforming marketing automation workflows; track lift in engagement or revenue impact
Establish monthly competitive dashboard tracking 5+ KPIs across competitors; inform 1 major campaign pivot
Contribute to 2 offline campaign executions (event, partnership, etc.) with full reporting; measure ROI vs. digital baselines
KPIs You'll Own
Email Campaign Open Rate & Click-Through Rate
Target 25%+ open rate and 3%+ CTR on regular sends; track lift from A/B tests on subject lines and send times.
Marketing Automation Conversion Rate
Measure revenue or signup conversions driven by automated workflows; benchmark against paid channels.
Site Conversion Rate & AOV
Track e-commerce conversion funnel by traffic source; identify and fix drop-offs in checkout flow.
Campaign ROI
Calculate spend-to-revenue or cost-per-acquisition for each major campaign; feed insights into budget allocation.
Tools & Stack
Your Team
Your Manager
CRM Project Manager (Chef de projet CRM)
Current Team
Marketing team (multi-channel strategy) + E-commerce & CRM team (conversion & site optimization) = ~8-12 people
New role: Assistant CRM/Digital Marketing (internship or entry-level full-time)
The Package
Salary
€18K-€24K annual (estimated based on internship/mid-level Paris 2026 market)
Remote
On-site, Paris
Benefits & Perks
Company Intelligence
Pandacraft is a 35-person edtech and e-commerce brand focused on sustainable education. They drive customer acquisition and retention through multi-channel strategies (social, email, events, partnerships) and optimize conversions via site improvements and CRM automation.
Team Size
35
Customers
Parents, educators, direct-to-consumer via e-commerce
Culture
Action, humility, optimism; flat, motivated team; autonomy and responsibility for early-career growth
Is This Role For You?
- You're studying or have studied digital marketing and want real campaign experience, not just theory
- You're organized, detail-oriented, and love tracking metrics—spreadsheets don't intimidate you
- You can balance autonomy with collaboration: execute independently but ask questions and learn fast
- You're curious about competitive landscape, customer behavior, and optimization loops
- You write clearly and can distill complex data into actionable insights for non-technical stakeholders
- You expect a boss to hand you tasks daily; this role requires self-direction and ownership
- You're not fluent in French or unwilling to work on-site in Paris 5 days/week
- You're looking for a big corporate brand or immediate salary top-up; this is mission-driven early career growth
Interview Process
Screening call
Quick cultural and motivation fit; discuss experience with email, CRM, or e-commerce projects
Task or case study
Short assignment: analyze a campaign, audit an email workflow, or competitive research task (1-2 hours)
Team interview
Meet with CRM Project Manager and marketing team lead; discussion of day-to-day work and learning goals
Offer and onboarding
Clear contract terms, first 30-day priorities, and learning roadmap
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.