The Challenge
Fimo is the new AI-native CMS from the team behind Strapi. They just launched in January 2026, hit 1.5M+ impressions in week one, and now need someone to figure out how the product actually grows. This is not a marketing role. This is not a sales role. This is the person who talks to users, finds the wedge, tests the channels, and builds the GTM motion from absolute zero.
Your Mission
Talk to 100+ users — deeply understand who is getting value from Fimo and why
Map the website builder ecosystem (WordPress, Wix, Squarespace) and find the positioning gap
Test 3-5 acquisition channels with real experiments — content, events, partnerships, outbound
Build a public presence — speak at events, write thought leadership, become the face of Fimo
Define the repeatable GTM playbook — which channels, which messaging, which ICP
Establish Fimo as a recognized name in the AI website builder space
Feed a constant loop of user insights back to product that shapes the roadmap
Convert from freelance to full-time as the founding GTM leader
KPIs You'll Own
User Conversations
Deep user interviews per week — this is the job
Channel Experiments
New acquisition channels tested with measurable results
Qualified Signups
Signups that match the emerging ICP and activate
Market Presence
Events spoken at, content published, community engagement
Tools & Stack
Your Team
Your Manager
Pierre Burgy — Co-founder of Strapi, now building Fimo. You report directly to him.
Current Team
Team of 4. You are the first GTM hire. The rest is engineering and product.
This is THE founding GTM role. If it works, you build the team.
The Package
Salary
Freelance rate (negotiable)
Variable
Equity discussion when converting to full-time
Equity
Expected — founding role at early-stage
Remote
Europe-based, remote-first. Travel for events.
Benefits & Perks
Company Intelligence
AI-native CMS by the Strapi team. Build autonomous websites. Launched Jan 2026, 1.5M+ impressions in week one.
Founded
2025
Team Size
4 people
Funding
Backed by Strapi team (Strapi raised $31M)
Customers
Freelancers, agencies, SMBs — the WordPress/Wix/Squarespace audience
Culture
Builder culture. Small team, high autonomy, remote-first Europe. Open-source DNA from Strapi.
Is This Role For You?
- Done early-stage GTM before — you know 0-to-1
- Comfortable with extreme ambiguity
- Can talk to users all day and extract product insights
- Strong English communicator — writing, speaking, events
- Know the website builder ecosystem
- Need a defined role with clear boundaries
- Not comfortable doing unscalable things
- Want to optimize an existing funnel — there is none
- Cannot travel in Europe for events
Interview Process
DM Pierre on LinkedIn
Send a message explaining why this role is for you. No CV needed.
Conversation
30-min call about early-stage GTM and the website builder market.
GTM exercise
Propose a 30-day plan: who to talk to, what to test, how to measure.
Trial
Start freelance. If it works, convert to full-time founding team.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.