The Challenge
Lengow powers 3,600+ merchants across 60 countries with intelligent e-commerce solutions. You'll be the growth engine for their China expansion—building brand presence, generating qualified leads, and scaling a market from scratch with a lean 3-person team.
Your Mission
Launch 12+ high-performing pieces of localized content (articles, videos, posters) across WeChat, Douyin, RED, and Zhihu to establish Lengow's authority in Chinese e-commerce
Create and deploy 5 sales enablement materials (decks, one-pagers, case studies) that convert 25%+ of leads into demos
Build pipeline tracking process and KPI dashboard with sales team—establish baseline conversion metrics for optimization
Organize and execute 2 B2B events (virtual or in-person) targeting e-commerce decision-makers, hitting 150+ qualified attendees
Scale content output to 24+ pieces monthly with 20%+ month-over-month engagement growth across all channels
Achieve 35%+ demo-to-trial conversion rate through refined sales materials and targeted messaging
Generate 200+ qualified leads monthly and reduce sales cycle by 15% through improved lead nurturing workflows
Launch 4+ joint partner events and establish 3 strategic partnerships to amplify reach in Chinese market
KPIs You'll Own
Content Engagement Rate
Monthly average engagement (likes, shares, comments) across WeChat, Douyin, RED, Zhihu—target 8%+ on organic posts.
Lead Volume & Quality Score
Track monthly MQLs generated and assign quality scores; aim for 200+ leads with 40%+ conversion to SQLs.
Event ROI
Cost-per-qualified-attendee and attendee-to-lead conversion; target $50 CPA and 25%+ conversion.
Sales Enablement Velocity
Time-to-first-demo after collateral deployment; target 5-day reduction vs. baseline.
Tools & Stack
Your Team
Your Manager
Xing (China Team Lead / Business Lead)
Current Team
1 Business Lead, 1 BDR (Mingming), 1 Technical Project Manager. You're the 4th member—first dedicated marketing hire.
New role to scale China operations
The Package
Salary
$28K-$35K base
Remote
On-site in Paris (75). Hybrid remote policy available after onboarding.
Benefits & Perks
Company Intelligence
Lengow is a leader in intelligent e-commerce SaaS, powering 3,600+ brands and retailers across 60+ countries since 2009. They offer feed management, price monitoring, and marketplace acceleration tools. This is their first dedicated push into China—a high-growth market with massive opportunity.
Founded
2009
Customers
3600
Is This Role For You?
- You're a native or near-native Mandarin speaker with fluent English and ideally some French—this role requires authentic, culturally-smart content
- You've built B2B or e-commerce campaigns in China and understand WeChat, Douyin, RED ecosystem dynamics
- You can design, edit video, and write compelling copy—no tools are off-limits; you wear many hats
- You thrive in scrappy startup mode: self-directed, bias-to-action, comfortable with ambiguity and direct feedback
- You need a designer, copywriter, or video editor on staff—this role is all-in-one; you own everything soup-to-nuts
- You prefer a defined playbook over experimentation—Lengow's China market is greenfield; you're building the roadmap
- You're not comfortable with on-site work in Paris or can't commit to hybrid after onboarding
Interview Process
Video call + business case
Async conversation with Mingming (current BDR). Likely: walk through a mock content strategy for a Chinese e-commerce segment or analyze a competitor's Douyin approach.
On-site meeting
In-person with Xing (China Team Lead). Expect deep-dive on market strategy, team fit, and your vision for Lengow's China growth.
Offer letter
Move fast if aligned.
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.