The Challenge
A publicly-listed international company needs a Marketing Manager to own the French market from the ground up. You'll build brand positioning, execute multi-channel campaigns, and drive acquisition and retention for a scaled player entering new growth phases.
Your Mission
Audit current brand positioning and competitor landscape in France; present go-to-market strategy aligned with regional and global teams
Launch 2-3 foundational digital campaigns (paid social, email, SEO/SEM) with clear performance baselines and measurement framework
Establish monthly marketing reporting cadence with CFO/regional leadership; define marketing budget allocation model for remainder of year
Map customer segments and create targeted messaging playbooks for acquisition and retention across email, social, and content channels
Deliver 25%+ growth in qualified leads or customer acquisition vs. baseline; optimize campaign ROAS to >3:1 across paid channels
Execute 2-3 in-person or hybrid events generating 200+ leads and reinforcing brand positioning with key customer personas
Build repeatable content calendar (blog, social, email) that generates consistent organic traffic and engagement; measure content-driven conversions
Establish marketing automation infrastructure (CRM integration, lead scoring, nurture flows) reducing manual touchpoints by 40%+
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track fully-loaded cost to acquire a new customer by channel; target unit economics that pay back within 6-12 months.
Campaign ROAS (Return on Ad Spend)
Measure revenue generated per euro spent on paid digital (SEM, social, programmatic); benchmark minimum 3:1 for profitability.
Lead Volume & Quality Score
Monitor monthly qualified leads by source and segment; track conversion rate from lead to sales-qualified opportunity (SQO).
Brand Awareness & Consideration
Measure aided/unaided awareness and consideration lift via surveys; track share-of-voice vs. competitors in target segments.
Email Engagement & Conversion
Monitor open rates (target 25%+), click-through rates (3-5%), and revenue influenced by email campaigns; improve segmentation over time.
Tools & Stack
Your Team
Your Manager
Regional Marketing Director or CMO (implied from international structure)
Current Team
Marketing, sales, and partner teams across France and wider region; backfill or new regional hire unclear
Backfill or expansion—likely supporting existing regional operations ramping in France
The Package
Salary
€38K-€48K base
Remote
On-site, Paris (75); no flexibility mentioned
Benefits & Perks
Company Intelligence
International publicly-listed company operating in B2C space with regional growth focus. Equipaj (the recruiting firm) specializes in commercial talent for consulting, IT, and advanced industrial sectors—this client likely operates in similar verticals.
Funding
Publicly-listed (funding stage N/A)
Is This Role For You?
- You have 3+ years hands-on B2C digital marketing experience and can speak fluently to SEM, social, email, and content channels
- You're fluent in French and speak C1-level English; comfortable working in multicultural, distributed teams
- You love owning numbers—you ship campaigns, measure results, optimize relentlessly, and present data-backed decisions to leadership
- You thrive in on-site, in-person collaboration and enjoy building brand through events and partnerships alongside digital
- You require remote work or flexible location—this role is 100% on-site in Paris; no negotiation implied
- You prefer brand/creative strategy over performance marketing and campaign execution; this is a hands-on delivery role
- You lack B2C digital marketing chops or haven't run paid campaigns (SEM, social, email) with measurable results
Interview Process
Initial screening (Equipaj recruiter)
Confirm experience, language fluency, and motivation for France expansion role
Marketing skills deep-dive
Portfolio review of past campaigns (SEM, social, email), discussion of performance metrics, optimization mindset
Case study / take-home
Likely brief marketing audit or campaign brief for a hypothetical French market scenario
Hiring manager + regional team
Conversation on strategy alignment, team dynamics, reporting structure, regional priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.