"Customer journey mapping"
18 results for "Customer journey mapping"
Junior CRM Strategist
Razorfish • Plano, TX
Senior Manager, CRM & Loyalty
Windsor Fashions • Santa Fe Springs, CA
Senior Director, CRM and Digital Engagement
Girl Scouts of the USA • New York, NY
Loyalty and CRM Manager, NORAM
Lacoste • New York, NY
Director, CRM Strategy
Razorfish • Miami, FL
Head of CRM & Customer Analytics (US)
Raisin • New York, NY
Head of Lifecycle Marketing, Shopbop
Shopbop • New York, NY
Senior Manager Lifecycle & CRM Marketing
Cardone Training Technologies, Inc. • Aventura, FL
Associate Creative Director, Lifecycle & CRM
Softline Solutions • Glendale, CA
Sr. Manager, CRM & Lifecycle Marketing
RG Barry Brands • Boston, MA
Marketing Specialist - CRM Platform, Retention
Upbound Group • Plano, TX
What is CRM & Lifecycle?
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.
CRM & Lifecycle Salary Range
$65K–$155K in the US, with senior lifecycle roles at $170K+
See full salary data →Go deeper
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Frequently Asked Questions
What is Lifecycle Marketing?
Lifecycle marketing is the practice of sending the right message to the right user at the right time based on where they are in their journey — from onboarding through activation, retention, and reactivation.
What tools do Lifecycle Marketers use?
Common tools include Braze, Iterable, Customer.io, Klaviyo (for ecommerce), and Salesforce Marketing Cloud. Most roles also require experience with segmentation and A/B testing.
How is CRM different from Lifecycle Marketing?
CRM traditionally focuses on managing customer data and relationships (Salesforce). Lifecycle marketing is about using that data to build automated communication journeys. In practice, the roles overlap significantly.