mad
Plant-based coffee brand scaling across France, 112-person team since 2019.
Founded
2019
Team size
51-200
Famous for
What mad is known for
- Built oat-milk coffee category in France with zero VC pressure, organic expansion.
- Scaled to 112 employees in 7 years by focusing on product-market fit over hype.
- Operates across France with direct-to-consumer and retail distribution channels.
For growth marketers
What it's like to work at mad
Early-stage, founder-led beverage company with 112 people. Growth challenge is geographic expansion and retail penetration in a crowded plant-based space. You'd own customer acquisition across DTC and trade channels, retention in a repeat-purchase category, and brand positioning against larger CPG players. Small, scrappy team culture.
About
In their own words
MAD is a funded company based in Singapore (Singapore), founded in 2019. It operates as a Provider of plant-based, dairy-free, oat-powered coffee beverages. ... 112 as on Apr 30, 2026 ... ... MAD is a funded company. ... MAD has 112 employees as of Apr 26. Here is MAD's employee count trend over.
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FAQ
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