Lassie
Stockholm pet insurance startup, $114M raised, preventing vet bills before they happen.
Founded
2020
Team size
51-200
Famous for
What Lassie is known for
- Raised $114M from Balderton Capital, Felix Capital and others since 2020 launch.
- Built digital-first pet insurance focused on prevention rather than claims payout.
- Expanded from Sweden into broader European market with preventive care model.
For growth marketers
What it's like to work at Lassie
Series C / 51-200 employees / Stockholm-based. Lassie is scaling a preventive insurance model in a traditionally reactive market. Growth challenge is customer acquisition in pet insurance plus retention through engagement with the prevention angle. Team is building across Europe. If you want to crack a category that's ripe for digital disruption and founder-led vision, this is it.
About
In their own words
Lassie is a series C company based in Stockholm (Sweden), founded in 2020 by Hedda Baverud Olsson and Sophie Wilkinson. It operates as a Provider of preventive pet insurance services offering digital coverage. Lassie has raised $114M in funding from investors like Balderton Capital, Felix Capital.
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