illustrative mathematics
K-12 math curriculum built by mathematicians, now shaping US classrooms.
Founded
2011
Famous for
What illustrative mathematics is known for
- Open-source math curriculum used across thousands of US K-12 schools and districts.
- Co-founded by Bill McCallum, lead writer of Common Core State Standards for mathematics.
- Built by educators and mathematicians, not edtech consultants or venture capital first.
For growth marketers
What it's like to work at illustrative mathematics
Early-stage nonprofit / mission-driven / teacher and administrator adoption. Growth challenge is district penetration and scaling curriculum reach without traditional sales infrastructure. If you want to build growth motion for education infrastructure that actually influences how math is taught, this is the seat.
About
In their own words
Founded in 2011 at the University of Arizona, Illustrative Mathematics is guided and inspired by educators who work in spirited teams to do extraordinary things. [...] Together, founders Bill McCallum and Kristin Umland have spent over 20 years dedicating their lives to helping teachers, educators,.
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