DIM
Paris-founded intimates brand since 1953, now direct-to-consumer.
Founded
1953
Team size
500+
Famous for
What DIM is known for
- Seven decades of European intimates retail, transitioning to internet-first model.
- Established brand competing in fragmented French innerwear market with 5 active rivals.
- Scale operation across women's and men's categories in competitive D2C space.
For growth marketers
What it's like to work at DIM
Mature, 500-person company making the shift from traditional retail to direct consumer. Growth challenge is repositioning a heritage brand in a crowded D2C intimates market dominated by newer, digital-native competitors. If you thrive in legacy-to-modern transitions and understand European e-commerce, this is a rare seat.
About
In their own words
DIM is a funded company based in Paris (France), founded in 1953. It operates as an Internet first brand offering innerwear for women and men. The company has 5 active competitors, including 1 that is funded. Its top competitors include companies like Le Slip Francais, Le Sourire du Plombier and.
Open positions
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Salary data
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Best of
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Adjacent in the market
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FAQ
Questions about DIM
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