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Alltricks

French cycling and running retailer, built for endurance athletes and gear obsessives.

Early-stageFRANCE201-500 peopleFounded 2008France-basedD2C retail201-500 team

Founded

2008

Team size

201-500

Famous for

What Alltricks is known for

  • Built a dedicated customer base across cycling and running verticals in competitive European e-commerce.
  • Raised $14.1M from institutional investors including Entrepreneur Venture and Sanofi.
  • Operates from Maurepas with 200+ employees serving performance athletes across France and beyond.

For growth marketers

What it's like to work at Alltricks

Early-stage D2C retailer with established product-market fit in a niche vertical. Growth challenge: expanding beyond core cycling and running segments while managing inventory and customer acquisition in a crowded European e-commerce landscape. Team is lean and founder-led. If you thrive in retail growth with tight unit economics and athlete-first positioning, this is the seat.

About

In their own words

Alltricks is an acquired company based in Maurepas (France), founded in 2008 by Florence Mensah. It operates as an Online retailer for cycling and running gear. Alltricks has raised $14.1M in funding from investors like Entrepreneur Venture, Sanofi and 123 Investment Managers. The company has 8.

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