The Challenge
VML, a WPP powerhouse with 26,000 people across 55+ markets, is building vibrant communities for blue-chip brands like Microsoft, Ford, and Coca-Cola. You'll be the voice connecting these global brands to real people in Mexico, turning conversations into growth.
Your Mission
Establish baseline community health metrics across 3-5 key brand accounts; identify top-performing content pillars and audience sentiment drivers
Build and execute a content calendar for Q1 that increases engagement rate by 25% month-over-month on assigned accounts
Train on VML's social listening stack (Sprinklr/Sprout Social) and develop weekly insights reports that inform strategy adjustments
Launch one trending-moment-driven campaign that achieves 10K+ impressions and demonstrates real-time opportunity capture
Grow community size by 40% across managed accounts while maintaining or improving engagement rates and sentiment scores
Reduce response time to community inquiries to under 2 hours; achieve 90%+ positive sentiment in moderation reports
Partner with creative teams to launch 2 user-generated content campaigns that drive 50K+ impressions and community co-creation
Present quarterly community performance deck to clients showing ROI impact; identify and pitch 2 new growth opportunities per quarter
KPIs You'll Own
Engagement Rate
Track likes, comments, shares, and saves as % of followers; target 3-5% across platforms.
Community Growth
Monthly net follower growth across Meta, TikTok, LinkedIn, X; aim for 5-10% MoM.
Response Time & Sentiment
Average time to respond to DMs/comments and % of positive vs. negative mentions in social listening tools.
Content Performance
Identify top 3 content types by impressions and clicks; optimize calendar mix based on data.
Trend Capture Rate
Number of real-time opportunities identified and activated weekly; measure impact on spike traffic.
Tools & Stack
Your Team
Your Manager
Not specified; likely Strategy or Account Lead
Current Team
Part of larger creative/community team within VML Mexico office
New role to scale community management across growing client roster
The Package
Salary
$45K-$60K MXN base
Remote
On-site in Mexico City Metropolitan Area; job description mentions 'hybrid' but primary location is on-site
Benefits & Perks
Company Intelligence
VML is a WPP-owned creative powerhouse combining brand experience, customer experience, and commerce. With 26,000 people across 55+ markets, VML serves blue-chip clients like Microsoft, Ford, and Coca-Cola and is recognized by Forrester as a leader in creative, digital experience, and marketing measurement.
Team Size
26000
Customers
AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, Wendy's
Culture
Human-first, innovative, award-winning; emphasis on diversity, inclusion, and collaborative cross-functional teams
Is This Role For You?
- You've got 2-3+ years of hands-on community management experience and can prove it with case studies showing growth
- You're fluent in both Spanish and English; you understand Mexican social culture and can write with personality that resonates locally
- You're data-obsessed; you don't just post—you analyze what moves the needle and optimize ruthlessly
- You thrive in fast-paced agency environments with multiple clients; you juggle priorities and love creative collaboration
- You're looking for fully remote; this role is on-site in Mexico City with hybrid as aspirational, not guaranteed
- You treat community management as glorified customer service; you need to think strategically about brand voice and audience insights
- You've never used social listening or analytics tools; we expect you to own data fluency from day one
Interview Process
Initial Screening
Recruiter call; verify experience, language fluency (Spanish + advanced English), and on-site location fit
Portfolio Review
Present 2-3 community management case studies showing metrics, audience growth, and content strategy
Skills Assessment
Real-time writing task + social media platform assessment; demonstrate platform knowledge and trend awareness
Manager Interview
Conversation with direct manager about collaboration style, data approach, and how you handle multiple brand voices
Client Reference Check
Brief call with past brand/client stakeholder to validate impact and interpersonal skills
Interested in this role?
Apply now and hear back within days, not weeks.
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About Social Media Roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.