The Challenge
Kavak is a high-growth automotive marketplace disrupting how people buy and sell cars across Latin America. You'll own their social presence from the ground up, building community and driving engagement that directly fuels marketplace activity.
Your Mission
Audit current social channels and establish baseline metrics across Instagram, TikTok, and Facebook
Develop and execute 90-day content calendar aligned with Kavak's brand voice and marketplace rhythm
Grow follower base by 25% across primary channels and hit engagement rate targets (3-5% on organic)
Map audience segments (buyers, sellers, tire-kickers) and test messaging that converts to platform activity
Scale social following to 150K+ across core channels with consistent 4-6% engagement rate
Launch at least 2 user-generated content campaigns that drive seller/buyer submissions
Build social-to-marketplace attribution model showing direct revenue impact from social traffic
Establish social listening protocol and competitive benchmarking process; brief leadership monthly
KPIs You'll Own
Follower Growth Rate
Track month-over-month growth % across Instagram, TikTok, Facebook; target 8-12% monthly growth in year one
Engagement Rate
Measure likes, comments, shares as % of reach; maintain 4-6% on organic content
Click-Through Rate to Platform
% of social traffic that lands on Kavak marketplace; target 15%+ conversion to listing views
User-Generated Content Submissions
Number of seller/buyer posts using branded hashtags or tagging Kavak each month
Cost Per Engagement
Paid social spend divided by total engagements; optimize down to $0.05-$0.15 per engagement
Tools & Stack
Your Team
Your Manager
Head of Marketing or CMO (not specified in brief)
Current Team
Likely solo or with 1 junior coordinator; building from scratch
New role or early-stage backfill for growth-stage company
The Package
Salary
$20K-$30K USD annually
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
Kavak is a Latin American automotive marketplace platform enabling peer-to-peer and dealer vehicle transactions. Operating in Mexico and other key markets, they're scaling rapidly with a data-driven, marketplace-first approach to disrupting traditional car sales.
Team Size
1001-5000 employees
Customers
Buyers and sellers across automotive marketplace
Is This Role For You?
- You've run social for at least one consumer marketplace, e-commerce, or B2C company and can tie posts to traffic/conversion
- You're obsessed with metrics—engagement rate, CTR, CAC, and LTV all make sense to you
- You're fluent in Spanish and understand Mexican/LATAM market dynamics; bonus if you've worked in Mexico
- You love scrappy, fast iteration; you're comfortable testing 5 content angles per week and killing what doesn't work
- You think social is just about likes and follower vanity metrics; you need revenue attribution or you're unhappy
- You're looking for a remote role or flex setup—this is on-site in Mexico City
- You've only managed brand/awareness social for B2B or corporate; marketplace and conversion social is different
Interview Process
Initial Screen
Quick chat on social strategy experience and marketplace/platform familiarity (30 min)
Case Study
Present a 30-day social plan for Kavak's target audience (sellers, young buyers); show strategy + sample posts
Leadership Interview
Deep dive with marketing lead or CMO on how you'd measure success and scale the channel (45 min)
Offer
Reference checks and offer contingent on Spanish fluency verification and Mexico-based work eligibility
Interested in this role?
Apply now and hear back within days, not weeks.
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About Social Media Roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.