Social Media Marketing & Community Manager

Accountabilities

• Contribute to and execute multi-national, multi-channel social media strategies across LinkedIn, Facebook, and emerging platforms.

• Own editorial calendars and content requests through Sprinklr, creating compelling, mission-driven copy for campaigns, launches, events, and programs.

• Coordinate multimedia assets including carousels, short-form videos, graphics, and infographics.

• Manage recurring LinkedIn newsletters and thought leadership initiatives to increase subscribers and engagement.

• Plan, launch, test, and optimize paid social campaigns across LinkedIn Campaign Manager and Meta Ads Manager.

• Manage campaign targeting, creative formats, bidding strategies, and budgets to improve return on ad spend and reduce acquisition costs.

• Partner with marketing teams on UTM tracking, pixels, audience frameworks, and campaign measurement.

• Monitor social conversations, mentions, and direct messages, responding promptly and professionally to maintain community trust.

• Participate in relevant nonprofit forums, B2B groups, and external communities to increase visibility and establish credibility.

• Identify and nurture influential community members and advocates, encouraging peer-to-peer engagement, user-generated content, and story sharing.

• Manage campaign workflows, content schedules, intake requests, and deliverables through Wrike.

• Use HubSpot to align social campaigns with broader marketing activities, track leads, and support lifecycle and attribution analysis.

• Measure organic and paid social performance and provide actionable reporting and insights.

• Analyze community sentiment, high-performing content, emerging needs, and engagement trends to inform broader marketing decisions.

Requirements

• 3-5 years of hands-on experience managing organic social media, paid social advertising, and online communities; experience in B2B SaaS, technology marketplaces, nonprofit, or social-impact environments is preferred.

• Demonstrated experience managing editorial calendars, campaigns, and cross-functional deliverables using Wrike or comparable enterprise project management software.

• Practical experience with marketing technology platforms, particularly HubSpot, for campaign management, lead tracking, social publishing, CRM integration, or related workflows.

• Strong hands-on expertise with LinkedIn Campaign Manager and Meta Ads Manager, including campaign targeting, budget management, testing, optimization, and performance analysis.

• Proven ability to grow audience engagement, manage customer and community interactions, and activate advocates or online communities.

• Exceptional written English skills with the ability to create clear, compelling content for professional, nonprofit, and mission-driven audiences.

• Experience creating polished visual content using Canva, Adobe Creative Cloud, Figma, or similar tools.

• Solid understanding of web analytics and attribution practices, including Google Analytics 4 and UTM tracking.

• Strong organizational and workflow-management skills with exceptional attention to detail.

• Empathetic and confident communicator who can build relationships with diverse audiences and collaborate effectively across teams.

• Self-directed, hands-on, and comfortable taking ownership with minimal supervision.

• Structured, test-and-learn mindset with the ability to use data to continuously improve campaign performance.

• Demonstrated ability to work effectively within fully remote, globally distributed teams across multiple time zones.

Benefits

• Annual base salary range of $60,000-$72,000 USD, depending on location, skills, experience, education, training, business needs, and market factors.

• Fully remote position within the United States.

• Comprehensive medical, dental, and vision benefits.

• Retirement benefits.

• Additional employee perks and benefits.

• Opportunity to work on technology initiatives with meaningful social and nonprofit impact.

• Inclusive and mission-driven work environment.

• Equal opportunity workplace committed to fair and inclusive employment practices.

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