B2B Social Media & Events Manager

Accountabilities

• Own the social media strategy and execution, establishing a consistent publishing cadence and growing an engaged B2B audience across finance and operations communities.

• Develop content that builds brand awareness, credibility, and trust among controllers, project managers, finance leaders, operations professionals, and related audiences.

• Create engaging short-form videos, social posts, carousels, infographics, product explainers, event recaps, interviews, and other content formats.

• Help shape the events strategy by identifying relevant conferences and determining where participation can generate the greatest audience and business impact.

• Provide live event coverage, conduct interviews, represent the brand professionally onsite, and transform event experiences into compelling follow-up content.

• Participate authentically in relevant professional communities, including LinkedIn, industry forums, and appropriate online discussion groups.

• Use AI tools strategically to increase content production efficiency while applying strong editorial judgment and maintaining quality.

• Serve as a recognizable and credible public representative across digital channels and industry events.

• Monitor audience engagement and content performance to identify opportunities for improvement and inform future social and event strategies.

Requirements

• 3+ years of experience in B2B social media, content marketing, professional-audience content creation, or a comparable creator-focused role.

• Demonstrated success growing a LinkedIn presence or other B2B social channel through meaningful audience engagement.

• Proven experience creating content around events, including live coverage, interviews, conference representation, and post-event recaps.

• Comfortable appearing on camera and representing a brand publicly, both online and at professional events.

• Strong ability to understand complex business, finance, operations, or technology topics and turn them into clear, engaging, accessible content.

• Practical experience using AI tools as part of a modern content-production workflow, with the editorial judgment to recognize when AI-generated output requires improvement.

• Strong communication, storytelling, creativity, and audience-development skills.

• Ability to build credibility and trust with professional audiences; experience creating content for finance, accounting, FP&A, or enterprise SaaS audiences is a strong plus.

• Self-directed and comfortable owning projects from strategy through execution without extensive supervision.

• Willingness to travel approximately 2-6 times per year for conferences and other events as the program grows.

Benefits

• Annual salary range of $80,000-$110,000.

• Fully remote position within the United States.

• Opportunity to own and shape social media strategy and contribute directly to B2B growth initiatives.

• High-visibility creator role with opportunities to represent the brand at conferences and within professional communities.

• Freedom to experiment with content formats, social strategies, and AI-enabled production workflows.

• Opportunities to engage directly with finance and operations professionals and build expertise within the B2B SaaS space.

• Equal employment opportunity regardless of race, color, religion, sex, national origin, age, disability, genetics, or other protected characteristics.

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