The Challenge
TikTok's branding ad business in LATAM is scaling fast, and you'll directly influence how we market these solutions to agencies and brands. You'll own data insights that shape regional product strategy while learning product marketing from the ground up.
Your Mission
Build weekly/monthly product performance dashboards connecting TikTok branding ad metrics to regional priorities
Conduct initial research on 2-3 key business process bottlenecks in LATAM ad adoption and present findings
Support go-to-market strategy development by analyzing competitor positioning and regional customer needs
Create your first presentation synthesizing regional data insights for cross-functional stakeholder review
Develop instrumentation framework to systematically track process inefficiencies across sales, product, and partnerships teams
Lead 2-3 impact-sizing exercises identifying high-potential 'problems-to-solve' and quantifying revenue/adoption opportunities
Deliver regional market analysis informing product roadmap prioritization for H2 2026
Build working relationships across 4+ cross-functional teams and demonstrate ability to influence without authority
KPIs You'll Own
Regional Branding Ad Adoption Rate
Track percentage of LATAM advertisers activating branding ad formats month-over-month.
Data Insight Velocity
Number of actionable data reports delivered to stakeholders per month that influence product decisions.
Process Efficiency Gains
Cost savings and cycle time reductions identified through process improvement recommendations.
Cross-functional Collaboration Score
Qualitative feedback from stakeholders on responsiveness, impact, and relationship strength.
Tools & Stack
Your Team
Your Manager
Product Marketing Manager, Branding Ads LATAM
Current Team
Product Marketing team under Global Business Solutions' Product Solutions & Operations; cross-functional partners in agency/client sales, product, partnerships
New role - internship position for 2026 start
The Package
Salary
$18K-$24K base
Remote
On-site in São Paulo, Brazil - full-time
Benefits & Perks
Company Intelligence
ByteDance is a global tech giant powering 2.5B+ users across platforms including TikTok. TikTok's Business Solutions team drives advertiser growth and innovation in branding solutions. The company operates with an 'Always Day 1' mindset, prioritizing creativity, impact, and rapid iteration.
Customers
2.5B+ platform users; enterprise advertisers and agencies in LATAM
Culture
Curiosity-driven, resilience-focused, embraces challenges as learning opportunities, diverse global teams
Is This Role For You?
- You're analytical and obsessed with connecting data to business impact—dashboards excite you
- You're genuinely interested in how ads work and what drives advertiser adoption decisions
- You thrive in ambiguous, fast-moving environments and can prioritize without hand-holding
- You want real product marketing experience, not just busywork, and can influence cross-functionally
- You need remote work—this is strictly on-site São Paulo
- You're not fluent in English or can't communicate clearly in writing and presentations
- You expect a polished, structured role—this is a project-based internship with shifting priorities
- You lack basic data comfort (Excel, analyzing trends, interpreting metrics)
Interview Process
Screening
Initial conversation about background, data experience, and interest in ads/marketing
Case Study/Take-Home
Analyze sample product data or advertising scenario; present insights in slide format
Stakeholder Interview
Conversation with product marketing manager and potentially cross-functional partner (product/sales)
Final Discussion
Team fit and project scope alignment; rolling review process so apply early
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.