The Challenge
Amazon's Kindle Direct Publishing needs a strategic Product Marketing Manager to own KDP's growth across Brazil's emerging self-publishing market. You'll drive author acquisition and retention while building positioning that resonates with indie creators, traditional publishers, and readers alike.
Your Mission
Conduct deep segment analysis of Brazilian author base (indie vs. traditional) and identify top 3 growth levers for Q1 campaigns
Define and launch KDP's positioning framework for Brazil market with messaging playbooks for each author segment
Establish baseline metrics dashboard tracking new selection growth, author acquisition cost, and retention rates
Build relationships with 10-15 key Brazilian authors/publishers and document their top 5 pain points
Execute 3 major GTM campaigns (product launch, author recognition program, promotional event) with documented ROI
Grow new author selection by 25-35% through targeted acquisition programs and content marketing
Improve author retention rate by 15-20% via engagement programs and community initiatives
Partner with Product team to influence roadmap with 2-3 validated feature requests from author feedback
KPIs You'll Own
New Selection Growth
Month-over-month increase in unique titles published on KDP Brazil, tied to author acquisition effectiveness.
Author Acquisition Cost (AAC)
Cost per new author acquired through marketing campaigns, tracked by channel and author segment.
Author Retention Rate
Percentage of authors publishing in consecutive months/quarters, indicating engagement and platform stickiness.
Campaign ROI
Revenue generated from GTM campaigns divided by spend, measured across email, social, events, and partnerships.
Author Engagement Score
Composite metric tracking email open rates, event attendance, program participation, and community forum activity.
Tools & Stack
Your Team
Your Manager
Regional KDP Marketing Director or Country Lead
Current Team
Likely 2-4 person marketing team including content, digital marketing, and operations support
Backfill or new expansion role for Brazil-specific growth
The Package
Salary
120000-160000 BRL
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
Amazon is the world's largest e-commerce and cloud services company. Kindle Direct Publishing is Amazon's self-publishing platform enabling millions of authors globally to publish, distribute, and earn from their work. This role is posted through myGwork, Amazon's inclusive employment initiative.
Founded
1994
Customers
Millions of indie authors, traditional publishers, and millions of readers
Culture
Customer-obsessed, data-driven, inclusive employer with emphasis on diversity and accessibility
Is This Role For You?
- You've owned GTM strategy end-to-end for a B2B2C product or marketplace platform
- You're fluent in Portuguese and understand Brazilian author/publishing market dynamics
- You can translate author feedback into actionable product and marketing insights using data
- You thrive managing competing stakeholders (product, sales, authors) and building community engagement
- You need remote work flexibility—this is on-site São Paulo only
- You're uncomfortable with ambiguity in a startup-like environment within a large corporation
- You lack Portuguese language skills for author engagement and local market understanding
Interview Process
Screening Call
Recruiter screens for product marketing experience, Brazil market familiarity, and data-driven mindset (30 min)
Product Marketing Manager Interview
Deep dive on GTM strategy, metrics ownership, and author engagement approach with hiring manager (45 min)
Cross-Functional Interviews
Conversations with Product Manager and Regional Marketing Lead on collaboration style and market insights (2x 30 min)
Case Study / Work Sample
Present GTM strategy or positioning framework for a hypothetical KDP feature or market segment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.