The Challenge
Sokin is a fast-growing B2B fintech simplifying global payments for businesses worldwide. You'll own the complete go-to-market strategy for their payment acceptance products-Checkout and Payment Links-competing directly against Stripe, Adyen, and PayPal in a crowded market.
Your Mission
Develop and lock positioning/messaging frameworks for Checkout and Payment Links targeting DTC brands, platforms, and marketplaces
Conduct competitive deep-dive on Stripe, Adyen, Checkout.com, PayPal, Square positioning and build actionable differentiation playbook
Create launch sales collateral (pitch decks, battlecards, ROI calculators) and train Sales/BDE teams on payment acceptance buyer journey
Define launch KPIs (adoption rates, activation metrics, pipeline contribution) and establish baseline metrics tracking
Execute full GTM launch for at least one product (Checkout or Payment Links) including press/analyst briefings and customer campaigns
Build buyer personas and ICPs for all target segments with documented merchant buying journey maps
Generate 3-5 high-performing case studies demonstrating ROI for ecommerce and marketplace customers
Establish content calendar and produce thought leadership content on embedded finance, open banking, and payment acceptance trends
KPIs You'll Own
Product Adoption Rate
Percentage of target merchant segments activating Checkout or Payment Links post-launch
Pipeline Contribution
Revenue pipeline directly influenced by product marketing campaigns and enablement materials
Sales Enablement Utilization
Percentage of Sales team actively using collateral and win rates on enabled deals vs. non-enabled
Competitive Win Rate
Deals won against Stripe, Adyen, Checkout.com broken down by messaging leverage
Content Engagement
Views, clicks, and conversion rates on case studies, whitepapers, and thought leadership pieces
Tools & Stack
Your Team
Your Manager
Head of Product Marketing or VP Growth (not specified)
Current Team
Product, Sales, BDE, Content & Social teams; embedded partnerships team
New role
The Package
Salary
$110K-$145K base
Remote
On-site in New York, United States
Benefits & Perks
Company Intelligence
Sokin is a next-generation B2B fintech enabling global payments, FX, treasury management, and reconciliation for businesses. They serve clients across sports, entertainment, logistics, travel and other verticals with a mission to simplify global business.
Customers
DTC brands, ecommerce platforms, SaaS businesses, marketplace operators, sports/entertainment/logistics/travel companies
Culture
Ambitious team building the future of global payments with focus on simplifying complex processes
Is This Role For You?
- You've launched SaaS or fintech products before and understand B2B buyer journeys deeply
- You're obsessed with competitive positioning and can translate product features into merchant value props
- You thrive translating technical payments concepts into clear, compelling messaging for non-technical buyers
- You're comfortable in fast-growth environments where strategy and execution happen simultaneously
- You have hands-on experience creating sales collateral, battle cards, and case studies that actually move deals
- You need flexibility-this is on-site in New York with no remote option mentioned
- You're looking for a strategic-only role; this demands hands-on execution of GTM plans and collateral creation
- You lack specific payment/fintech product experience or B2B SaaS launch experience
- You need established processes and playbooks; you'll be building them from scratch in a growing org
Interview Process
Initial screening
HR/hiring manager conversation about product marketing background and fintech/payments exposure
Case study/project
Likely asked to develop positioning or GTM framework for a hypothetical payment product or analyze competitive landscape
Product and sales interviews
Deep dive with Head of Product and VP Sales on how you'd approach launch, positioning, and enablement strategy
Leadership interview
Final conversation with executive sponsor on strategic vision and organizational fit
Ready when you are
Interested in this role?
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.