The Challenge
Propel Software is the go-to product value management platform for Fortune 500s and hyper-growth startups. As Industry Product Marketing Director for High Tech, you'll own the entire market narrative for semiconductor, networking, and hardware sectors-translating complex product development challenges into compelling positioning that drives six-figure deals.
Your Mission
Map high-tech buyer personas and competitive landscape; deliver differentiated positioning narrative across engineering, quality, supply chain, and executive buyers
Build and launch 3-5 foundational content assets (case studies, POVs, battle cards) that arm sales with credible win themes vs. competitors
Establish weekly cadence with Product, Sales, and Demand Gen; align on Q2-Q3 campaign calendar tied to industry events and buyer journey
Conduct 20+ customer/prospect interviews to validate messaging resonance and identify untapped market opportunities in high-tech vertical
Own and execute 2-3 integrated demand gen campaigns targeting specific personas; measure pipeline contribution and cost-per-opportunity
Define pricing/packaging strategy and playbook for high-tech segment; support 5+ complex enterprise deal closures with custom enablement
Build analyst relationships with 3+ key firms (Gartner, Forrester, etc.); secure 2+ analyst briefings and third-party validation content
Train and equip sales and customer success teams on high-tech vertical strategy; track enablement adoption and impact on win rates
KPIs You'll Own
Pipeline attributed to PMM campaigns
Quarterly pipeline revenue sourced or influenced by product marketing campaigns, demand gen, and content initiatives.
Win rate vs. competitors in high-tech segment
Percentage of deals closed against primary competitors; indicator of messaging and positioning effectiveness.
Content engagement and performance
Downloads, views, time-on-page, and conversion rates for sales enablement, case studies, and thought leadership assets.
Sales enablement adoption
Percentage of sales team actively using messaging, positioning, and battle cards in deals; tracked via CRM and feedback.
Customer acquisition cost (CAC) in high-tech vertical
Blended CAC for new logos in the high-tech manufacturing segment; track to ensure PMM campaigns drive efficient growth.
Tools & Stack
Your Team
Your Manager
VP of Product Marketing
Current Team
Cross-functional: Product Management, Sales, Demand Generation, Executive Leadership
New role to scale high-tech vertical
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% bonus tied to pipeline/revenue targets
Equity
Likely equity stake (startup/scaleup standard)
Remote
On-site, San Francisco Bay Area
Benefits & Perks
Company Intelligence
Propel Software is a product value management platform trusted by Fortune 500s, hyper-growth startups, and corporate innovators across high tech, medtech, and consumer goods. Built on Salesforce, Propel connects commercial and product teams to optimize decision-making, accelerate time to revenue, and drive customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner and Fortune's Most Innovative Company.
Customers
Fortune 500 leaders, hyper-growth startups, and corporate pioneers in high tech, medtech, and consumer goods
Culture
Direct, impact-focused; emphasis on customer obsession and cross-functional collaboration
Is This Role For You?
- You have 10+ years in high-tech manufacturing product marketing or go-to-market strategy (semiconductor, networking, hardware, connected products)
- You're fluent in PLM, QMS, and the product development lifecycle-and can translate technical capabilities into executive buyer value
- You thrive owning end-to-end marketing narratives: from positioning and messaging to campaign execution and deal support
- You partner naturally with Product, Sales, and Demand Gen teams; you're equally comfortable in a board presentation and a Slack thread
- You're data-driven and obsessed with measuring impact: pipeline, win rates, content performance, and ROI matter to you
- You lack deep high-tech manufacturing or enterprise B2B product marketing experience; this isn't an entry-level director role
- You prefer remote work or are unwilling to be on-site in the Bay Area; this is a full-time, on-site position
- You're uncomfortable with ambiguity or rapid iteration; you need a fully baked marketing strategy on day one
Interview Process
Recruiter screen
Background, relevant experience in high-tech manufacturing, and high-level fit
Hiring manager (VP of PMM) conversation
Deep-dive on go-to-market philosophy, competitive positioning approach, and examples of successful campaigns
Cross-functional panel
Meet with Product, Sales, and Demand Gen leads; discuss collaboration style, strategy priorities, and how you'd approach the high-tech vertical
Case study or presentation
Create a sample positioning narrative or campaign plan for a high-tech buyer persona
Executive conversation
Brief alignment with VP or C-level on vision for high-tech segment and company growth
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.