The Challenge
Oleria is disrupting the $10B+ identity governance market with an AI-native platform that replaces year-long implementations with hour-long deployments. You'll own the competitive positioning and messaging that arms the entire go-to-market motion for a $60M+ funded startup backed by Salesforce Ventures and Evolution Equity.
Your Mission
Ship competitive displacement playbooks and battle cards that arm sales against legacy IGA vendors (Okta, Deloitte, Forgerock)
Build and launch 3-5 Fortune 500 customer case studies with quantified ROI metrics to support sales pipeline
Create AI-assisted competitive intelligence workflow that delivers weekly synthesis briefs (vs. quarterly reports)
Develop and operationalize product launch messaging for Adaptive Identity Governance across all GTM channels
Establish Oleria as category leader through analyst relations—secure briefings with Gartner, Forrester with positioning materials
Build reference program and account-based enablement content tailored to Fortune 500 buying motions
Own pricing/packaging messaging strategy as platform evolves and GTM scales
Create operationalization guides and customer success maturity models that reduce post-purchase churn
KPIs You'll Own
Sales Enablement Velocity
Time-to-first-draft for battle cards, objection handling docs, and ROI models (target: same-week turnaround)
Case Study Impact
Deal velocity and win rate lift among accounts exposed to new case study content vs. control cohort
Competitive Intelligence Cadence
Weekly synthesis briefs delivered to leadership and sales (vs. quarterly historical pace)
Analyst Mindshare
Number of analyst briefings secured and Oleria mention/favorability trend in published Gartner/Forrester reports
Sales Enablement Adoption
% of reps actively using PMM materials in deals; feedback on content relevance and currency
Tools & Stack
Your Team
Your Manager
VP Marketing or CMO (not specified in posting)
Current Team
Individual contributor role—no direct reports
New role to support growth stage
The Package
Salary
$160K-$200K base
Equity
Likely equity package typical for Series B/C startup (not specified)
Remote
On-site in San Francisco, CA. Periodic travel to Bellevue, WA HQ required. No remote flexibility indicated.
Benefits & Perks
Company Intelligence
Oleria provides AI-native identity security and adaptive identity governance solutions for Fortune 500 and public sector enterprises. Founded by cybersecurity veterans Jim Alkove and Jagadeesh Kunda, the company has raised $60M+ from Evolution Equity Partners, Salesforce Ventures, Tapestry VC, and Zscaler to replace legacy, year-long IGA deployments with hour-long implementations.
Funding
$60M+
Customers
Fortune 500 and public sector organizations protecting millions of users globally
Culture
Technical, fast-moving, AI-native. Emphasis on velocity, hands-on ownership, and data-driven decision-making.
Is This Role For You?
- You've built positioning and messaging for enterprise infrastructure, cybersecurity, or identity products—and it moved pipeline
- You're fluent in AI tools (Claude, GPT, semantic search) and use them daily to compress PMM workflows from weeks to days
- You thrive as a solo IC—writing, analyzing, and shipping without handing off; you own competitive intelligence, case studies, and enablement end-to-end
- You can sit in rooms with Fortune 500 buyers and analysts; you speak their language and understand what moves them in identity governance
- You need a team to delegate to or require agency support—this is hands-on keyboard work at scale
- You're not comfortable working on-site in San Francisco with periodic travel; full remote is not an option
- You lack authorization to work in the US or require visa sponsorship (company explicitly unable to sponsor at this time)
- You view AI as optional or don't have a personal AI workflow; Oleria expects AI to be core infrastructure for your productivity
Interview Process
Screening call
Alignment on role expectations, AI proficiency, and cybersecurity/identity domain familiarity
Portfolio/work sample review
Show competitive positioning, case studies, and battle cards you've shipped; describe your AI workflow for competitive analysis
Hiring manager conversation
Deep dive into messaging strategy, GTM thinking, and how you'd approach first 90 days
Cross-functional alignment
Likely conversations with VP Sales, Product, and/or CEO on positioning and market narrative
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.