The Challenge
Loop powers returns and shipping for 4,000+ Shopify brands like Bombas and Reebok. You'll own go-to-market strategy for a rapidly expanding product suite, translating complex logistics into messaging that drives merchant adoption and competitive advantage.
Your Mission
Launch positioning and messaging framework for one major product initiative; validate with 5+ key merchant segments
Create GTM-ready enablement assets (demo flows, comparison decks, sales playbooks) for go-to-market teams
Map competitive landscape and identify 3-5 defensible positioning angles vs. direct competitors
Establish cross-functional launch cadence with product, marketing, and sales; ship first coordinated campaign
Execute 2-3 full product launches from positioning through merchant adoption measurement; track adoption lift metrics
Build repeatable launch playbook that reduces GTM time-to-market by 30%+
Develop merchant segmentation model and craft targeted messaging variants for at least 3 customer personas
Establish quarterly competitive intelligence briefing cadence for leadership and product team
KPIs You'll Own
Launch adoption rate
Percentage of target merchants activating new feature within 60 days of launch
Enablement asset engagement
Sales team usage frequency and conversion lift from demo/playbook usage vs. baseline
Merchant NPS/CSAT by product area
Customer satisfaction scores tracking product messaging-to-reality alignment
GTM velocity
Days from product ready to market launch across messaging, content, and sales enablement
Competitive win rate
Deals won against named competitors attributed to positioning and messaging effectiveness
Tools & Stack
Your Team
Your Manager
VP/Head of Product Marketing (not specified)
Current Team
Collaborative team; cross-functional work with product, design, marketing, sales, success, leadership
New role or backfill - not specified
The Package
Salary
$104K-$140K base
Remote
On-site at Columbus, OH HQ (blended environment; distributed US/Canada/UK allowed but this role requires US location)
Benefits & Perks
Company Intelligence
Loop is the returns and shipping software platform for Shopify's best brands. They serve 4,000+ merchants including Bombas, Brooklinen, Reebok, and Ruggable, and are rapidly expanding into warranties, tracking, fraud prevention, and fit analysis.
Customers
4,000+ Shopify brands
Culture
Intentional about blended working; collaborative cross-functional teams; focus on driving results that matter and competitive advantage
Is This Role For You?
- You have 2-5 years of B2B SaaS product marketing with launch and positioning wins you can point to
- You thrive coordinating multiple stakeholders around a single goal and love project management
- You're comfortable making unpopular decisions backed by data and customer research
- You have ecommerce, returns, or logistics domain expertise (bonus: Figma + AI tools)
- You need full remote work-this role is on-site in Columbus, OH
- You prefer working solo; this is 100% cross-functional collaboration
- You don't have proven launch experience or GTM-ready asset examples to show
Interview Process
Not specified
Job posting cuts off mid-sentence on compensation section. Assume standard PMM interview: portfolio review, launch case study, cross-functional collaboration scenarios.
Ready when you are
Interested in this role?
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Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.