Sr. Product Marketing Manager - Enterprise and Institutions

Accountabilities:

• Develop and execute a comprehensive product marketing strategy for enterprise and institutional client segments aligned with broader go-to-market and business objectives

• Build deep expertise in target customer segments, including buyer personas, decision-making structures, customer journeys, and competitive dynamics

• Define product positioning and messaging that clearly articulates differentiated value propositions for sophisticated financial and institutional audiences

• Partner closely with Sales, Relationship Management, and Product teams to align on priorities, enablement needs, and growth opportunities

• Lead go-to-market planning and execution for product launches, feature releases, and segment-specific initiatives

• Create impactful content including thought leadership, sales enablement materials, and customer-facing educational resources

• Analyze market trends, competitor positioning, and industry shifts to inform strategy and strengthen differentiation

• Develop scalable marketing programs and co-branded materials to support adoption, engagement, and expansion within key accounts

Requirements:

• 4-8 years of experience in product marketing, preferably in B2B SaaS, fintech, financial services, wealth, or investment management

• Proven ability to develop positioning, messaging, and go-to-market strategies for complex, technical products and enterprise buyers

• Strong storytelling and writing skills with the ability to translate technical capabilities into clear business value

• Experience working across full product marketing lifecycle, from research and segmentation to launch execution and adoption

• Ability to operate both strategically and tactically in fast-paced, cross-functional environments

• Strong collaboration skills with a track record of influencing Product, Sales, and GTM stakeholders

• Deep understanding of enterprise buying journeys and multi-stakeholder decision-making processes

• Highly organized, resourceful, and able to manage multiple initiatives independently while anticipating challenges

• Bonus: experience in investment management, data platforms, or financial services ecosystems

Benefits:

• Competitive base salary: $159,000-$199,000 depending on experience and location

• Annual performance bonus eligibility

• Equity participation opportunities

• Comprehensive medical, dental, and vision insurance

• 401(k) retirement savings plan

• Paid time off and flexible vacation policies

• Remote-first work environment (U.S.-based role)

• Professional development and career growth opportunities in a global organization

• Exposure to large-scale enterprise and institutional financial clients worldwide.

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