Lead Product Marketing Manager

Accountabilities:

• Own and execute the upmarket go-to-market and enablement strategy across the full sales and customer lifecycle, partnering closely with Sales, Customer Success, and Enablement teams.

• Embed with AEs, SEs, and CSMs in mid-market and enterprise deals to gather insights from calls, win/loss analysis, and customer interactions to refine positioning and messaging.

• Develop and maintain a comprehensive library of upmarket sales assets including pitch decks, one-pagers, demo narratives, ROI tools, battle cards, and FAQs.

• Lead competitive positioning and messaging strategies to differentiate solutions in enterprise and mid-market sales cycles.

• Drive post-sales enablement initiatives including QBR frameworks, adoption playbooks, and expansion-focused content to support retention and growth.

• Translate product launches into upmarket-ready narratives, ensuring field teams can effectively position and sell new capabilities.

• Establish structured feedback loops with revenue teams through office hours, deal reviews, and win/loss sessions to continuously improve messaging and tools.

• Act as a strategic partner to Product and Sales leadership, prioritizing initiatives based on revenue impact and market opportunity.

Requirements:

• 7+ years of experience in B2B SaaS across Product Marketing, Sales Enablement, Sales, or Customer Success roles.

• Proven experience supporting upmarket, mid-market, or enterprise sales motions with a strong understanding of complex deal cycles.

• Strong ability to build trust with revenue teams and operate effectively in customer-facing environments such as calls, QBRs, and deal reviews.

• Excellent storytelling and writing skills, with the ability to translate technical or product complexity into clear, compelling messaging.

• Strong analytical mindset with the ability to connect content usage, deal outcomes, and customer feedback into actionable insights.

• Experience working in fast-paced, high-growth environments with shifting priorities and strong ownership expectations.

• AI tool fluency and experience leveraging automation or AI to scale marketing or enablement work.

• Nice to have: experience in revenue tech, sales tech, or GTM tools and personas.

Benefits:

• Competitive total compensation package including base salary, performance-based bonus, and potential equity.

• Flexible PTO, paid holidays, and parental leave to support work-life balance.

• Comprehensive health coverage including medical, dental, and vision insurance.

• Retirement savings plan (401(k)) with company contributions.

• Employee wellbeing and assistance programs, including mental health and financial wellness support.

• Fully remote-friendly work environment with autonomy and cross-functional collaboration.

• Exposure to high-impact strategic initiatives in a rapidly scaling SaaS organization.

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