Founding Marketer (Product Marketing)

Accountabilities:

• Own the full marketing strategy, including narrative development, positioning, distribution, and growth experimentation.

• Define and execute the company’s go-to-market strategy from zero to scale in a highly competitive, early-stage environment.

• Build and scale acquisition channels to drive sustainable user growth and engagement across the funnel.

• Design and execute product launch strategies and ongoing growth campaigns.

• Lead founder-led content initiatives across platforms such as social media, blogs, podcasts, and newsletters.

• Own lifecycle marketing programs focused on activation, retention, and user engagement.

• Run continuous growth experiments across channels to identify scalable acquisition loops.

• Build and leverage AI-driven workflows, automations, and agents to maximize marketing efficiency and output.

• Create and ship high-quality content at speed, iterating based on performance insights.

• Solve ambiguous growth challenges in a zero-to-one environment without predefined frameworks.

• Collaborate closely with founders and product teams to align marketing with product evolution.

Requirements:

• 3+ years of experience in marketing, growth, or similar roles.

• Proven experience working in early-stage startups and driving growth from zero to meaningful user adoption.

• Demonstrated ability to take a product or company from 0 to 1 and build marketing foundations.

• Strong public presence through content creation (e.g., Twitter/X, LinkedIn, YouTube, podcasts, newsletters, Substack, or similar).

• Deep understanding of modern GTM strategies without reliance on large budgets or established brand equity.

• Strong storytelling, writing, and content creation skills with a bias for speed and iteration.

• AI-native mindset with experience using automation, agents, or AI tools to scale marketing or growth workflows.

• Ability to independently own growth outcomes and operate with high autonomy.

• Strong analytical thinking combined with creative execution skills.

• Comfort working in fast-paced, ambiguous environments with rapidly evolving priorities.

Benefits:

• Competitive salary aligned with experience and early-stage startup benchmarks (₹25,00,000, ₹30,00,000 per year)

• Opportunity to join as a founding marketing leader in a high-growth AI-native company

• High ownership role with direct impact on product positioning and user growth

• Remote-first working model

• Significant autonomy to define strategy, tools, and execution approach

• Exposure to cutting-edge AI, stablecoin, and fintech innovation space

• Opportunity to build and scale marketing systems from zero to one

• Direct collaboration with founders in a fast-moving environment

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1