Product Marketing Leader - VP/ Director

Location: United States

Employment Type: Full-Time

About the Role

This role is designed to lead and scale the Product Marketing function within a high-growth, AI-led B2B SaaS environment. The position is anchored in building a strong market narrative for complex, data-driven products, particularly within the marketing measurement, attribution, and analytics ecosystem. The role integrates strategic thinking with execution discipline, ensuring that product capabilities are translated into measurable business outcomes.

Role Objective

The Product Marketing Leader will be responsible for defining and executing the end-to-end product marketing strategy, ensuring alignment between product innovation, market needs, and revenue growth objectives. The role requires deep expertise in data-centric marketing platforms, including domains such as Marketing Mix Modeling (MMM), incrementality testing, and attribution frameworks.

Key Responsibilities

Product Positioning & Messaging

Develop and refine differentiated positioning for a portfolio of products, ensuring clarity in how value propositions are communicated across segments. Translate complex analytics-driven capabilities into compelling narratives for both technical and non-technical audiences.

Go-To-Market Strategy (GTM)

Design and execute comprehensive GTM strategies for product launches, feature rollouts, and market expansions. Align GTM plans with commercial priorities, ensuring consistency across regions and customer segments.

Market Intelligence & Competitive Analysis

Establish a structured approach to market sensing, including competitor benchmarking, customer insights, and category evolution. Use insights to influence both product roadmap and commercial strategies.

Revenue Enablement

Partner closely with Sales and Customer Success teams to build enablement frameworks, including pitch decks, playbooks, objection-handling guides, and value articulation models. Support deal cycles by strengthening product-led narratives.

Cross-Functional Leadership

Work in close collaboration with Product, Data Science, and Engineering teams to ensure that product capabilities are market-ready. Act as the bridge between internal teams and external market expectations.

Customer & Segment Understanding

Develop deep understanding of enterprise and mid-market customers, including buyer personas, decision-making processes, and adoption barriers. Use insights to refine messaging and GTM strategies.

Thought Leadership & Content Strategy

Drive category leadership through high-quality content, including whitepapers, case narratives, and executive-level communication. Position the organization as a credible voice in marketing measurement and analytics.

Key Skills & Competencies

• Strong expertise in B2B SaaS or platform-based organizations

• Deep understanding of marketing measurement, attribution, MMM, and incrementality frameworks

• Proven capability in product positioning, messaging, and storytelling

• Experience in building and scaling product marketing functions

• Ability to work with data science and analytics teams to translate technical outputs into business value

• Strong understanding of enterprise and mid-market GTM motions

• Strategic thinking combined with execution rigor & Excellent stakeholder management across global teams

Experience Requirements

• 10–15+ years of experience in Product Marketing, Marketing Strategy, or related functions .Prior experience in marketing analytics, measurement platforms, ad-tech, or mar-tech organizations is preferred

• Demonstrated experience working in high-growth SaaS environments. Exposure to U.S. and global markets