GTM & Launch Strategist

Freelance GTM & Launch Strategist — Beastly

📍 NYC preferred · 🗓 3+ months · 💰 $5,000–$10,000 project fee

About Beastly

Beastly is a marketplace connecting advertisers looking for unique, real-world spaces to promote their products with the hosts who own those spaces. Think Airbnb meets out-of-home advertising — we're opening up an entirely new inventory of ad placements that didn't exist before.

We're approaching launch and we need someone to help us get to, and through, an explosive launch.

What you'll own

This is a full-funnel, launch-focused engagement. You'll be responsible for taking Beastly to market — not just advising on how to do it, but actually doing it. That means:

Building a go-to-market plan from A to Z Crafting our launch messaging and positioning Establishing and executing our social media direction and content Developing our growth strategy across both sides of the marketplace (hosts and advertisers) Leading early customer outreach and acquisition

We want someone who can make this role their own. If you see an opportunity we haven't thought of, we want to hear it.

Who we're looking for

Experience launching digital products or startups Background in advertising, media, or marketing Familiarity with two-sided digital marketplaces (Airbnb, Turo, eBay, Etsy, etc.) is a major plus Someone who gets the market opportunity here – and someone who is as excited by it as we are Based in New York is a plus, but not a dealbreaker

The details

This is a project-based freelance engagement over roughly 3+ months, with a total project fee of $5,000–$10,000 depending on scope and experience, and potentially room for role expansion on the back-end. We're a lean early-stage team, so you'll have real ownership and direct access to the founders.

If this sounds like your kind of project, we'd love to hear from you — and would especially love to see examples of past launches you've led.