The Challenge
Socure is building identity trust infrastructure for the digital economy—verifying good identities in real-time and stopping fraud before it starts. You'll lead paid digital campaigns that drive brand awareness and revenue for a mission-driven company solving complex problems at scale.
Your Mission
Audit current paid channel performance (search, display, social, email) and establish baseline KPIs and benchmarks across all campaigns
Develop and launch optimized paid search and LinkedIn campaigns for Q1 demand generation with clear ROI targets and tracking
Build stakeholder alignment with content, product, and analytics teams on campaign strategy and establish cadence for weekly optimization reviews
Create comprehensive digital marketing budget allocation plan and vendor management framework for FY2026
Deliver 20%+ improvement in paid campaign ROI across channels through systematic A/B testing and audience segmentation
Launch and optimize 2-3 product-led or demand generation campaigns that hit or exceed lead generation targets
Mentor 1-2 junior team members with documented skill development plans and measurable performance improvements
Establish predictive analytics framework to forecast campaign performance and inform budget allocation decisions
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost-per-acquisition across paid channels and optimize spend allocation to highest-converting sources.
Campaign ROI
Measure return on investment for all paid digital campaigns with target of 20%+ improvement quarter-over-quarter.
Lead Generation Volume & Quality
Monitor qualified leads generated from paid campaigns with conversion rates and MQL-to-SQL ratios.
Cost Per Click (CPC) & Click-Through Rate (CTR)
Benchmark paid search and social performance against industry standards and optimize bidding strategy.
Attribution & Multi-touch Analytics
Track customer journeys across paid channels to understand which touchpoints drive conversion and revenue.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Marketing Officer (not specified)
Current Team
Cross-functional: content, design, product, and analytics teams; junior digital marketing team members to mentor
New role or potential backfill (not specified)
The Package
Salary
$130K-$160K base
Remote
On-site (full-time)
Benefits & Perks
Company Intelligence
Socure builds identity trust infrastructure for the digital economy, verifying identities in real-time and stopping fraud before it starts. The company serves businesses, governments, and millions of people daily with complex problems requiring precision solutions.
Culture
High-bar team that moves fast, thinks critically, acts like owners, and cares deeply about solving customer problems. Not a fit for those seeking predictability or narrow scope.
Is This Role For You?
- You've led 4-6 years of integrated digital campaigns with proven budget ownership and optimization chops
- You live in data—interpreting analytics, A/B testing, and making ROI-driven decisions is your default mode
- You thrive in complex, fast-moving environments and want real ownership with high responsibility
- You're fluent in paid search, social, display, and email—and want to master attribution across channels
- You mentor junior marketers and want to build culture of continuous improvement and innovation
- You prefer narrow scope and predictable, templated work—this role demands ownership and complexity
- You lack hands-on experience with Google Ads, LinkedIn, Meta, and analytics platforms
- You're uncomfortable with data analysis and believe marketing is purely creative—ROI optimization is foundational here
Interview Process
Initial Screening
Phone call with recruiting to confirm background, experience with paid channels, and leadership philosophy
Marketing Strategy Case Study
Take-home assignment: analyze hypothetical campaign performance data and recommend optimizations with ROI rationale
Cross-functional Panel Interview
Interviews with VP Marketing, Content Lead, and Product/Analytics stakeholders to assess collaboration and technical depth
Leadership & Culture Fit
Final interview with CMO or exec sponsor covering mentoring approach, decision-making process, and ownership mindset
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for performance marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Global Performance Marketing Lead – Europe & UK
Robinhood • New York, NY
Senior Performance Marketing Lead — Hybrid & Global
Sol de Janeiro • Anywhere
Senior Performance Marketing Manager - B2B SaaS (Reddit & X)
Navan Inc • New York, NY
Senior Manager, Performance Marketing
Justworks • New York, NY
About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.